What is the most popular Halloween candy in your state? | FN Dish – Behind the scenes, Food Trends and Best Recipes: Food Network
Take a moment and visualize your favorite Halloween candy – the kind of candy you finish in your pocket or bowl before grabbing everything else. (Or maybe you’re one of those disciplined people who split your favorite thing slowly, piece by piece, or save it to the end?) Locked in the image of that candy? Good. Okay. So your favorite Halloween candy is…
If you just said “Snickers,” you have a lot of companies. Snickers is the favorite Halloween candy for residents of 23 out of 50 states, making it the candy of choice for nearly half the nation, according to a new study using search data found by the company. Search and market intelligence published. My telescope.
And if KitKats, Tootsie Rolls or Hershey bars are your favorites, you’re not alone. Three candies are fighting each other for a second, with KitKat and Tootsie Rolls each winning the hearts of six states and Hershey taking five. (Sorry, Butterfinger fans; you’ve lost your allegiance to the most sought-after candy in just one state: Indiana.)
Meanwhile, Baby Ruth is the least searched chocolate by state, according to My Telescope.
And in a head-to-head race for most searches by state, Twix leads the Milky Way bars. (Guess people prefer cookies to their chocolate and caramel nougat.)
Research data is based on a breakdown by state of the top Halloween candies, by Google search volume, then ranked by Search Share. (Search Share measures “relative interest for a search term relative to a defined group of search terms” and is used by marketers to provide insights into brands. that people like and will buy, says My Telescope.)
So which state searches for Snickers the most? That would be (take a deep breath) Alabama, Alaska, Arkansas, California, Delaware, Hawaii, Iowa, Kansas, Minnesota, Missouri, Nebraska, New Hampshire, New Jersey, New York, North Dakota, Oklahoma, Oregon, Tennessee, Texas, Utah, Vermont, Wisconsin and Wyoming.
Meanwhile, Illinois, Massachusetts, Montana, New Mexico, Ohio and West Virginia are all headed for KitKat. Arizona, Florida, Georgia, Maine, North Carolina and South Carolina are loving Tootsie Rolls. And the citizens of Maryland, Pennsylvania, Rhode Island, and South Dakota have been in search of Hershey’s Chocolate Bars.
The Milky Way reigns supreme in Colorado, Connecticut, and Idaho. Twix is the top pick in Michigan, Nevada, Virginia, and Washington. And Kentucky and Louisiana are holding strong for the 3 Musketeers. Oh, and yes, then Indiana, standing tall and alone towards Butterfingers.
Interestingly, Baby Ruth, Reese’s Cups, 100 Grand, Butterfinger, Crunch Bars and Almond Joy are all among the candies that appear repeatedly (in various states) on the least searched list. Hershey’s bar, Milky Way and Butterfinger were also listed among the least searched in some states.
One person’s favorite is another’s least favorite – that’s what trick or treat trading is all about.