By: Sean Crose
This weekend, at the Tropicana Resort and Casino in Atlantic City, New Jersey, Boxing internal promotion will feature the first fight card outside of New York City. After finding success in Midtown Manhattan, the promotional shop will now become part of Atlantic City’s famous and decades-old boxing scene. Featuring a plethora of rising talent and respected vets, Saturday’s event could provide a sneak peak into the future of the sport. However, a true giant of the sweet science will also be at the Tropicana on Saturday – former world heavyweight champion Larry Holmes, “The Easton Assassin” himself.
For those who don’t know, Holmes is considered one of the greatest heavyweight champions in the history of the sport. Some have even suggested that Holmes may have been even better than “The Greatest” himself, Muhammad Ali. Winning the WBC heavyweight title in a classic fight with Ken Norton in 1978, Holmes had 20 successful title defenses in seven years. Even his notable losses, to Michael Spinks and Mike Tyson, came when Holmes was arguably past his prime. Having faced and defeated such notables as Ernie Shavers, Ali (who was past his prime at the time), Gerry Cooney, Mike Weaver and Leon Spinks among others, Holmes made a name for himself. a reputation that few can match.
Having someone of Holmes’ stature adds a certain appeal at smaller boxing events. Such things can be important. If you are a rising fighter and Larry Holmes himself witnesses you fighting, it shows that others should also check your actions. And if you look so impressive in front of a man like Holmes, one can only wonder what it might do for your career. There is no doubt that the fighters on Saturday will be acutely aware of who is watching in the audience.
With that being said, Intramural boxing is clearly looking to build on its previous success as an advertising medium. Bringing new fight cards to new locations is one way to build the brand. Having warriors like Holmes attend events is another matter. Ultimately, bringing in quality young or veteran fighters is one of the most important factors, if not the most important factor in the game.
*Saturday tickets Intramural boxing Passes can be purchased at Ticketmaster. The event will be held at the Showroom at Tropicana Atlantic City. Doors open at 6:30 p.m. Eastern time and the pass will begin at 7:30 p.m. Eastern time.
