Reflecting the honor of their respective founding periods, a handshake agreement between Jack Daniels and Indian Motorcycle led to a seven-year partnership on six limited edition bikes. The first project came in 2016, Jack Daniel’s Indian Chief Vintage helped celebrate the 150th anniversary of the Tennessee distillery. Since then, Jack Daniel’s Indian Chieftain 2017, Jack Daniel’s Indian Scout Bobber 2018, Jack Daniel’s Indian Springfield Dark Horse 2019, 2020 and 2021 Jack Daniel’s Indian Roadmaster Dark HorseAnd 2022 Jack Daniel’s Indian Challenger Dark Horse honored nectarines such as Single Barrel Select, Gentleman Jack and Tennessee Rye, as well as the distillery’s on-site Fire Brigade. For the seventh collaboration, only the whiskey brand’s most fundamental and enduring mystery can be celebrated, Old No. 7 Tennessee Whiskey. The bike to do that is Jack Daniel’s Limited Edition 2023 Indian Chief Bobber Dark Horse.
Established totems replace their established locations thanks to custom work by Klock Werks in Mitchell, South Dakota. Jack Daniel’s logo or signature appears on the front and rear fenders, embossed on the saddle, etched into the exhaust, and on the Montana Silversmith Badge on the top of the horn. The lettering “I” appears on the fuel tank above the Thunderstroke 116 engine equipped with unmachined cylinders and heads, along with the levers and thrusters painted in Cloud Silver. Extra special contacts for this motorbike is mixing old #7 whiskey into a hand-painted Super Graphite Metallic elsewhere. The white center rim is coordinated with the stripes on the body from front to back.
Indian will produce 177 limited edition Jack Daniel’s Indian Chief Bobber Dark Horse models for global consumption, each starting at $24,999. Pre-orders open March 14 at 12:00 p.m. Eastern Time, closing when all games go on sale. India will start sending quotas to agency in the United States and Canada before the end of the month.
Oh yes, about the Old No. 7 – no one knows why whiskey is called that. If Jack Daniel’s knew, he wouldn’t say, speak pair of grapes“The Mystery of Old No. 7 is the mystery that has surrounded Jack Daniel’s for over 150 years. It’s the number 1 question asked by visitors to Jack Daniel’s Distillery.”
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