You will order more photography clients in 2023 because we won’t complicate things. People are human and the client for photography is the same, whether it’s an advertising agency, a new mom, a bride-to-be, or the CEO of a startup.
The video will help you understand why valuation is psychologically relevant. Getting the prospect to agree is a strategic move. Sometimes, it’s more important than the actual number. The way you present the price for your photos will make or break your business.
If you want to go deeper into each topic, please watch the attached video.
- Multiple Options: Imagine cornering your best friend or sibling. They will want to push you out of the way. Have you ever seen a cornered child? They scream! Humans in general (including animals) don’t like being cornered. We want to get out and get out of there, even while playing. Why do you think packing your leads into a single price will benefit you? Offer multiple prices to “give them a chance” and when they have a choice, they stay. If you want a deeper understanding of this conversation, watch the video.
- Break into their home: Enter their home or office and sit on the couch with them, presenting your price. Or try to enter their office and present your price! Since that’s not legal or the way we do business, there’s an alternative. Record your prices on a service like Loom or many others on the market.
Screen recording software and camera record you present everything. It’s like you’re sitting on the couch with them, or at their desk explaining things. This was done with their permission because they chose to play the video and watch it all the way through. When they “allow” you to enter their private space, the level of trust between the service provider and the customer is higher. They trust you more. They like you more. You are more familiar than someone else who just sent a regular PDF file.
Watch the full video for points three and four. Of course, you should work on your price for a healthier 2023, but don’t overlook the way of the process. How you present your prices and services will make or break your business.
