Volvo Cars puts safety first in everything it has done for the past 95 years, and it aims to continue to lead the way in automotive safety into the next century with a greater focus on the psyche aspects. management, paving the way to redefining how safety is perceived.
Volvo envisioned a goal 15 years ago that no one be killed or seriously injured in a new Volvo vehicle, and although that goal has yet to be achieved, the automaker now knows. reason – in addition to dealing with external factors, the driver himself needs to be better understood.
When you feel safe, you can be truly free, Volvo insists, and this stance is part of its latest efforts that have led the Swedish carmaker to consider safety from different angles.
Through ongoing research as part of its ambition to not only save the lives of its occupants, but to help everyone have the best life, Volvo is now trying to achieve a higher level of road safety by better understand certain conditions or circumstances that may affect you, the driver. .
What time of day is the driver most easily distracted? What distracts you the most while driving and why? Which feeling affects a driver the most while driving, or vice versa, does driving affect one’s emotions – does grief increase one’s braking distance and does pleasure cause Dangerous for safety?
These questions and more are part of Volvo’s latest ‘For Life’ campaign, as Volvo strives to better understand driver psychology; No matter how safe Volvo can make its cars, the automaker says, they’re only as safe as the brains that run them. That’s because the conditions of personal life don’t stall when someone takes the wheel; Their thoughts and feelings are also carried when driving.
These are important points, especially in Malaysia, we are approaching the festive season where the vast majority of people will take to the streets for long trips as family visits become especially prolific during the holidays. this time.
Again, the driver is the key to a safe journey, so the aforementioned points are addressed and the questions raised on Volvo Car Malaysia website hereand readers can participate in a pop-up questionnaire (located about half a page).
Volvo Cars also features a variety of personalities in their respective areas of expertise, who are drawn to conditions that make them feel safe – check out each of them in their part in the video. down here. The individuals depicted are musician Seinabo Sey, Paralympic champion Liu Cuiqing and skater Sky Brown.
