Established brands acquisition of electric vehicle brands continues with Triumph taking ownership of OSET
Triumph Motorcycles has acquired electric motorcycle maker OSET Bikes as part of a broader plan to offer a full range of off-road motorcycles and nurture a new generation of motocross riders.
Ahead of the launch of the Motocross and Enduro product lines, Triumph Motorcycles takes another exciting step into the world of off-roading through the acquisition of OSET Bikes – the leader in the world of children’s electric motorcycles.
Nick Bloor – CEO of Triumph Motorcycles
“We are excited about the opportunity to partner with OSET Bikes – an active brand that has been encouraging kids to get involved in motorcycling for many years and is one of the pioneers in the development of experimental bikes. electricity for entertainment and competition. While the two brands will continue to operate independently, Triumph and OSET will work together to create new, state-of-the-art products that will inspire young riders to enter the field of off-road vehicles, across the segments in which Triumph and OSET will be present. their respective strengths to make the best bikes in the world. ”
Started in 2004 by Ian Smith who wanted to build an electric mountain bike for his son, Oliver, OSET (Oliver Smith Electric Trial) has set the standard in its segment for the past 18 years, sold more than 40,000 bicycles globally. has an electric drive system developed by the company itself.
Ian Smith – CEO of OSET Bikes
“When we built that first ‘garage’ bike for my son, Oliver, I had no idea it would lead to this moment. We are all excited for what the future holds for OSET as part of the Triumph family. The OSET brand will live on and continue to serve the testing and off-road motorcycle community. We are now better positioned to grow and innovate across our entire range, while enjoying the security of scale and market position that Triumph can offer.. ”
The acquisition of OSET is part of Triumph’s strategy to enter the off-road vehicle segment, which was announced in 2020 and gives both companies the opportunity to share and benefit from each other’s knowledge and experience in the industry. respective segments, allowing both brands to grow internationally in tandem.
OSET Bikes offers products suitable for all riders, starting from the age of three and up.
