Snapchat introduces Dynamic Stories as part of its latest update / Here’s what you can expect from the new feature.
Snapchat is still a different place for social media fanatics, and in an effort to make it even more interesting, it has another new feature to keep “Snapchatters” connected to the platform. Starting today, Snapchat has introduced a new Dynamic Stories feature to the app, which aims to make content consumption even better. The feature has nothing to do with your regular Snapchat stories but instead wants to make your Discover feed more intuitive with the latest updates from the world of news.
“With Dynamic Stories – this new Discover format uses partner RSS Feeds to automatically generate Stories from content Publishers have created on the web,” Snapchat said in a media note. . Dynamic Stories will be available in the Discover feed and will update in real time. This will keep Snapchatters up to date with the latest news as it rolls out. “Whether it’s breaking news from trusted sources about the war in Ukraine or the latest in pop culture or fashion, Dynamic Stories helps Snapchatters learn about the world as it happens,” Snapchat describe.
Snapchat makes Stories come to life
The Dynamic Stories feature has been tested in the US, UK, France and India. In India, the following content partners have partnered with Snapchat to provide content for Dynamic Stories – GQ India, MissMalini, Pinkvilla, Sportskeeda, The Quint, Times Now and Vogue India.
For US users, they’ll be able to view content from Axios, Bloomberg, CNN, Complex Networks, Condé Nast (Self, Vogue), ESPN, Insider, New York Post, Page Six, Self, The Wall Street Journal, The Washington Post, TMZ, Vice, and Vogue.
In the UK, British Vogue, GQ UK, The Independent and The Mirror will provide content for these Stories. In France, content will be provided by Femme Actuelle, Foot Mercato, Gala, GQ France, Le Figaro, Marie Claire FR, Paris Match and Vogue France.
Rashmi Daryanani, Media Partner at Snap India said, “By introducing Dynamic Stories, we are introducing the fastest way to publish premium content to the Snapchat community. Available in the Discover feed, Dynamic Stories uses RSS Feeds to create Stories from content Publishers have created on the web. These stories will be updated in real time allowing Snapchatters to stay up to date with the latest happenings 24/7. Furthermore, in India, Dynamic Stories will help us unlock content in different languages like English, Hindi and Marathi. We are also in the process of introducing different partners in other languages so that one person can easily access Snapchat and find news content in their preferred languages. ”
