Most of the time, when it comes to photography or videos of cars, beauty products, cosmetics, and even shoes, it’s done on a computer, not by the photographer. There are several reasons for this, but in this video, Karl Taylor, a renowned educator and product photographer, discusses photography versus 3D CGI and the advantages of each.
The importance of knowing how to brighten a scene, the photographer’s texture, compositional style, and overall approach to stitching scenes together for a photo remains the most important aspect. Your camera is just a tool, even if it has become a computer.
Advantages of CGI
Model can be recycled
Once the product is prototyped, it can be used in any setting, so customers don’t need to hire a photographer every time. This saves time and money. Clients don’t need one photographer for every campaign.
It can show the impossible
There are effects that cannot be created with photography. Water, materials and gravity are not an issue in a simulated scene. There’s also no problem with dust on the Perspex surface, and the light stands you’ve set up in the scene might be hidden in the render.
Advantages of being a photographer
Knowledge of light
It is a very simple aspect of photography, but it is the most important part of product photography or video recording. Without it, the scene would be unusable, and the same is true when the product is simulated in a virtual 3D scene.
Inference
What do you think? Could it one day replace product photography as we know it today?
Is it something you want to learn? Let us know in the comments.
