With the growing popularity of Royal Enfield motorcycles in Brazil, which is expected to soon become the second-largest market for bicycles after India, the company recently announced the opening of an assembly facility. new CKD assembly – aka complete assembly facility – in Manaus. With a CKD facility, the manufacturer ships vehicle parts from a single country of origin or multiple countries and the vehicle is reassembled in another country. Brazil represents the fourth such CKD assembly facility for Royal Enfield. For more information, read the press release below from Royal Enfield.
MILK – Royal Enfield began a new chapter on December 9 of its journey in the Americas region, specifically in Brazil, with the start of operations of its new CKD (complete knockdown) assembly facility. This is an important step forward in Royal Enfield’s plans for LatAm and reiterates the brand’s commitment to the region, as Brazil is a strong market for Royal Enfield. Located in Manaus, the capital of the state of Amazonas, the new facility is Royal Enfield’s fourth CKD assembly unit worldwide – after Thailand, Colombia and Argentina – alongside state-of-the-art manufacturing and ancillary facilities. is located in India .
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With an assembly capacity of more than 15,000 units per year, the local assembly unit in Manaus is a state-of-the-art facility that will meet growing domestic demand. The facility will participate in local assembly of the entire Royal Enfield line of motorcycles, including the Classic 350, Meteor 350, Himalayan and 650 twin motorcycles, Continental GT and INT. With this setup, Royal Enfield can now guarantee seamless and faster delivery times for motorcycles in Brazil.
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Speaking at the inauguration of the new facility, Royal Enfield CEO B Govindarajan said Royal Enfield has been working hard to develop the global midsize motorcycle segment.
“With markets like the Americas, Europe and Asia-Pacific regions growing significantly, our strategic aim is to get closer to these markets and grow,” said Govindarajan. business. “We started this journey several years ago and have established strategic assembly facilities in Thailand, Argentina and Colombia in LatAm. Brazil has been a very strong market for Royal Enfield and will soon become our largest market outside of India.”
Govindarajan said Royal Enfield has seen more than 100% growth since 2019 in Brazil.
“We are delighted to launch our fourth CKD facility globally in Brazil,” he said. “This is testament to our commitment to the region and its market potential as well as to our growing community of equestrian enthusiasts in the market. We are confident that this facility will help us develop the mid-segment market in Brazil while allowing us to efficiently serve the growing demand.”
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Brazil has been an important market for Royal Enfield since the brand entered the market in 2017. After making significant strides in this country and throughout the Americas Region, Royal Enfield is now is one of the top five players in the midsize motorcycle segment in markets such as Brazil, Argentina, Colombia, Mexico and North America. With a growing consumer base and significant retail network in the region, the new local assembler will be an important driver of business growth in the LatAm Region.
