Proton’s first half of 2023 sales are up 28.6% y/y – 77,321 units sold are best first half results since 2012
Proton sold 14,351 units in June to reach 77,321 units in the first half, which is the automaker’s best first half cumulative sales result since 2012. Compared to the same period last year, sales First-half sales rose 28.6 percent and “outcomes total sales growth for the industry by more than three times,” Proton said. Note that Protons include export in its sales figures.
Proton said that based on the estimated total industry volume (TIV) in June 2023 of 61,900 units, it has a 23.2% market share. The company claims a 21.3% year-to-date (YTD) market share in the first half of 2023, 3.2% higher than the same period in 2022. Proton says this is the highest growth figure in the year. Top 5 brands in the Malaysian auto market.
The automaker is claiming leadership in five segments for June. story topped Perodua’s Bezza last month with 6,111 units. Year-to-date, they have sold 33,325 units, which is the best performance of an evergreen model since 2012. 1,082 units New X90 delivered in June, the highest for D-segment SUVs.
The Persona is another segment sales leader – with 2,254 units sold last month, it also tops the YTD B-segment sedan charts, although it must be said that the Persona is the only country model and the price Most affordable in this size segment. P1 said sales rose 79.4% despite the introduction of newer and more expensive competitors from other brands.
Another segment leader in terms of sales is the X50. The B-segment SUV found 2,449 new homes in June and year-to-date sales of 17,562 units, 9.9% higher than the same period in 2022. In the end, the Exora is unrivaled. in the C-segment MPV market – 368 units were sold in June. Those who did not lead but made significant contributions include Iriz (842 units in June) and X70 (1,245 units in June).
“Proton’s performance in the first half of 2023 was remarkable as we enjoyed our best start to the year since 2012 and are also on track to grow sales for the fifth consecutive year. The numbers show that demand for our products remains strong despite expectations of reduced consumer liquidity and this is evidenced by our growth rates outpacing the market. more than three times,” said Roslan Abdullah, CEO of Proton Edar.
“It also shows that our strategy of offering high-quality products with connected technology at different price points allows us to reach the majority of Malaysian car buyers,” he added. .
Roslan, who is also Proton’s vice president of operations, is optimistic about the company’s prospects in the second half of 2023. “In the second half of this year, Proton is confident that we have the right products and advertising strategies in place. suitable to continue its growth trajectory. We will also be working on our plans to update our range, launch Enter the Malaysian electric vehicle market with Pro-Net and further improve the quality of our products through investments announced this year to improve our manufacturing capabilities,” he said.
