G-Star launches world’s first AI-designed denim collection

The world’s first fashion brand brings AI-generated design to life with AI Denim Robe.

Brands continue to explore the possibilities of AI-generated fashion. Denim experts at ORIGINAL G-Star is taking things to the next level, as the first fashion retailer to take AI-generated design off the screen and into the workshop. The result is a unique denim fashion piece that shows how AI is being used in the real world.

To create innovative garments, named “AI Denim Robe,” G-Star RAW’s core design team worked with artificial intelligence application Midjourney to come up with 12 unique designs, using a series of prompts. The resulting 12 concepts are a unique combination of cutting-edge technology and timeless design.

An AI-generated concept was then selected to be brought to life by hand in the G-Star workshop – the result was an original RAW denim couture piece. Crafted from premium raw denim and featuring a futuristic 3D ‘G’ on the arms, adjustable waistband, detailed stitch pattern on the chest and subtle G-Star branding on the inner side left, the AI ​​Denim Robe combines new-age technology with the Star’s signature G-design aesthetic. As a one-of-a-kind garment, it showcases G-Star’s denim expertise and precise craftsmanship. Crafts that only humans are capable of.

From GPT Chat to Midjourney, artificial intelligence is rapidly becoming a necessity for work and life. Instead of seeing AI as a competitor, however, G-Star RAW sees AI as a creative collaborator – using artificial intelligence to push the limits of denim design in a creative partnership. between technology and human skill.

Gwenda van Vliet, CMO of G-Star RAW said: “Innovation is ingrained in G-Star’s DNA. We believe in giving our fashion designers the freedom to live out their dreams. them through AI”. “While anyone can create a design using AI, at G-Star RAW we have the craftsmanship to turn those designs into real clothing. We should consider it. AI is about enhancing the creative process, instead of taking it over.”

The newly designed AI denim cape will finally be on display at the G-Star RAW Antwerp store in Belgium, as the world’s first garment designed by Artificial Intelligence and created in reality.


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