Husband-and-wife co-founders Daniel and Brenna Stitzel are creating a method for foodies to monetize their culinary creations and closed on a spherical of $1.5 million in pre-seed funding to formally launch Foody.
The funding was led by Serena Ventures, with Goodwater Capital and a bunch of angel buyers becoming a member of, together with Patreon’s Jack Conte, former Postmates exec Vivek Patel, Greenoaks Capital’s Neil Mehta and KeepTruckin’s Shoaib Makani.
Most People — 98% of them — cook at home at least once a week, however discovering recipes means lengthy web searches and wading via meals weblog tales and advertisements to get to the recipe.
Foody allows customers to purchase recipes, or add their very own, and preserve them in a single ad-free place. It is also partnering with Michelin-star cooks, like Jeremiah Tower, and meals bloggers to monetize their recipes and different content material whereas constructing relationships with followers.
Foody app. Picture Credit: Foody
The concept for the corporate happened when Brenna Stitzel determined to go to culinary faculty in 2020 after a profession in banking. When the worldwide pandemic shut down her faculty and obtainable meals gadgets on retailer cabinets dwindled, Stitzel started getting inquiries from buddies about what they might make with the pantry staples readily available.
“Folks have been in search of content material, so I began placing out recipes, however I wasn’t happy with the instruments obtainable,” she added. “There was not one nice software program to assist meals creators of every kind, from eating places to authors, to monetize their content material and get it on the market, nor was there one central place for house cooks to avoid wasting, share and retailer their recipes.”
The Stitzels then got down to construct a software for creators to publish and share recipes that they’ll push out to followers with QR codes and URLs. Foodies can join free to make use of the location, after which be capable of put collectively a set of recipes for a small payment.
Foody is launching with over 30 creators, together with a curated checklist of a dozen featured creators, together with Tower, Brandon Jew (Mister Jiu’s), Evan and Sarah Wealthy (Wealthy Desk), Harold Villarosa, Gaby Dalkin, Amanda Frederickson, Amanda Haas, Laura and Sayat Ozyilmaz, A16 Restaurant and Tu David Phu.
In Serena Ventures, the Stitzels mentioned they discovered companions “who share our imaginative and prescient for constructing wonderful software program that empowers creators and improves the each day lives of house cooks.”
“Meals and cooking are such massive components of my life, each for my career and with my household,” Serena Williams, founder and managing accomplice of Serena Ventures, mentioned in a written assertion. “I’m so excited to strive new recipes on Foody, and I imagine it’s time culinary creators from each tradition and background have a possibility to show their creativity into revenue.
The corporate intends to make use of the brand new funding to develop its staff of 10 in engineering and growth to construct out new merchandise and options, Dan Stitzel mentioned.
“We’ve got an enormous imaginative and prescient for what wonderful kitchen software program might be that features planning weekly meals and integrating with grocery supply providers,” he added.
