Two-thirds of Americans don’t want an electric car yet, and half won’t pay extra for using it

According to Deloitte Global Automotive Research 2022, most Americans are still not ready to buy an e-car, a study of consumer perceptions of electrification and other technological moves in the automotive industry. Bowl.

More than two-thirds (69%) of Americans say their next vehicle won’t have any kind of electrification, while just 5% think their next vehicle will be an EV, according to research conducted available globally through an email questionnaire. Meanwhile, 17% said they might see a hybrid as their next vehicle.

The majority of consumers surveyed in Southeast Asia, China and India also said their next vehicle will not be electrified, as will 49% of German respondents. Only 39% of Japanese and 37% of Koreans agree with that view, with the rest predicting their next vehicle will be a hybrid, plug-in hybrid or all-electric vehicle.

Global consumer preferences for their next car (from Deloitte research)

Research shows that US consumers’ disinterest in electric vehicles is due to concerns about both cost and range.

According to the study, scope is the top concern of US respondents. Respondents also said they expect an EV to go 500 miles on a single charge, which the Lucid Air recently achieved, in a version that starts at $139,000.

More than half of US respondents (53%) also said they don’t want to pay extra for alternative powertrains. While tax credits and other incentives help, electric vehicles can still cost more than comparable internal combustion vehicles.

2022 Toyota Prius Nightshade

The Deloitte study produced very different results than Year 2020 Consumer Reports survey, showing that 7 out of 10 Americans have seen an EV in their future, although only 4% say they are actively planning to buy an EV as their next car.

The range numbers generated by the Deloitte study are particularly surprising. Word study Autolist in 2017 has pegged 300 miles as an attraction for electric vehicles, although AAA noted in October 2020 that Americans are expecting more EV range than before the pandemic.

Some brands plan to go mostly or completely electric by 2030. However, given these research findings, Toyota’s prudent plan, with hybrid technology standard on more models and 85% of new US cars from the brand still using exhaust pipes in 2030, closer to the future outlook?