With electric cars still accelerating the stock market, it’s no surprise that some automakers are already making electric vehicles — like the upcoming Chevy Silverado EV, with its “Sopranos” star power. — the focus of their advertising on Super Bowl Sunday.
The two big GM Super Bowl commercials, including the second featuring Mike Myers’ Austin Powers, have a lot to measure. Last year’s GM commercial was a brilliantly produced, bombastic Will Ferrell affair in which the actor discovered that Norwegians buy more electric cars per capita compared to Americans. It brings One Game of Thrones react from Norway and Audi.
Super Bowl GM 2021 ad starring Will Ferrell
EV Super Bowl commercial also available a particularly strong year in 2020with a preview of GMC Hummer EV; a group of museums stealthy “thieves” speeding up in Taycans and vintage Porsches; and a musical cue from Audi, about gasoline, that you “Let it go.”
That year marked a turning point. Before 2020, there were only a handful of cases where automakers were brave enough to advertise electric vehicles in the American Big Game, but the message has been mixed. There has been confusion between Audi’s “Office Space” and “Field of Dreams” seeing the “Back to the Future” ad from 2019, with E-Tron GTjust started arriving in the US, and BMW’s 2015 Super Bowl commercial for the i3, featuring Katie Couric and Bryant Gumbel.
Advertising Audi Super Bowl 2019,
There have even been some “alternative” Super Bowl commercials — such as one that was particularly notable last year about “Mr. E” and Porsche Taycan.
In the meantime, check out what we know for this year below. And we’ll add more information once they air in full on Sunday.
Zeus found his mojo with iX
BMW has released two installments of its BMW iX Super Bowl adventure, starring Arnold Schwarzenegger and Salma Hayek, respectively, as Zeus, the Greek god of thunder, and his wife Hera. Zeus was trying to cope with the modern world, and his retirement in Palm Springs had brought his spirits down – until he saw the BMW iX SUV. Just pretend you don’t hear Eddy Grant’s “Electric Avenue” or MGMT’s “Electric Feel” (check it out for this overplayed EV starter tune used here).
Chevy Silverado EV Plugs In To A Sopranos . Reunion
If you’ve watched “The Sopranos,” you know that GM’s full-size SUVs play a prominent role in the show — and in its opening sequence. Chevrolet’s Big Game ad features Jamie-Lynn Sigler, who plays Meadow, Tony Soprano’s daughter, driving an all-electric vehicle Chevy Silverado EV picks up and largely recreates that opening — but there are a few hiccups, including getting to the charging station and meeting with another member of the Soprano family. In fact, directed by Sopranos creator David Chase and featuring the same song “Woke Up This Morning” from Alabama 3, it delivered on the same warm but unnerving tunes that pulled us into the program.
Dr. EVil takes over General Motors
Mike Myers’ Doctor Evil, of Austin Powers fame returns to parody 1960s spy movies. In it, Dr. EVil takes over General Motors and learns about the Ultium platform and the changing climate. post-apocalypse — with a new plan to save the world first, then take over the world. With Rob Lowe, Seth Green and Mindy Sterling all returning, it’s an all-star cast. Is this GM trolling himself? It is difficult to distinguish, which is something that can improve from a foul to a nib.
Kia and the robot dog: Yes, there is a connection
In a Kia commercial for the EV6, a cute, big-eyed robotic dog spotted the Kia electric car and tracked it down, arriving at the right time… Let’s just say everything needs charging. And Bonnie Tyler’s “Total Eclipse of the Heart” ensures that boomers won’t turn around all the time.
Nissan suggests EV as main attraction
Eugene Levy became a cranky action star while driving the new Nissan Z sports car. But Catherine O’Hara (yes, reprising “Schitt’s Creek” and “Best in Show”) is aiming for a big debut in an Ariya electric crossover. This certainly fits with gender stereotypes in action movies. But when the women are at the front for a quick exit in Ariya, maybe it’s breaking them down?
Polestar continues to maintain the brand
Polestar’s Super Bowl commercials cleverly aren’t distracting — like supermodels, waving flags, explosions, monkeys, parodies, and remixes, just to pull off a few things the studio says in the promotional trailer won’t appear. And the ad itself certainly makes some splash— “No Dieselgate”, “No Mars Conquest”. For all of that Not including, this is the first ad in at least one respect — the first Super Bowl ad by a car company in the midst of a SPAC deal.
Wallbox talk about “crash”
In what feels like the least ostentatious advertisement regarding the Super Bowl’s electric cars, the narrator explains that he has a “problem” with electricity, but that Wallbox is somehow helping him move forward. to save time and the environment. Smart charging needs to be more than just therapy for EV-averse people, and so while we’d hoped for more of a catch in a full-length ad, it’s unfortunately expensive. into a variety of cliches that apply EV.
UPDATE: Roundup was first published on 11/2; refreshed 2/14 to include full length versions and advertise Chevy Silverado EV/Sopranos.
