In my latest video, I accept vulnerability in photography, focusing on two pivotal aspects: refining street photography skills on camera and mastering the psychology behind pricing your photography services. The first is scarier for me.
As I explore the city of Los Angeles, capturing its unique winter light, I’m not just practicing street photography; I’m also learning to trust my instincts and frame the world through my lens. This journey parallels the challenges faced when pricing our work – a task that requires as much confidence and skill as the art of photography itself. It’s a skill I am confident in, and I’d like to share a couple tips that help me. 
The Psychology of Pricing: Sip Water Technique
Consider the scenario where you hesitate to quote your desired rate. Imagine wanting $1,500, but fear reduces your quote to $1,200, and then, in an agonizing silence, you drop it further to $1,000. To combat this, I introduce the “Sip Water” technique. After stating your rate, take a confident sip of water, maintaining composure and allowing the client to process. This silence is as uncomfortable for them as it is for you, and by not breaking it yourself, you let them accept your rate.
No to Sales, Yes to Solutions
Move beyond the traditional salesperson role. Your business isn’t just about selling; it’s about offering solutions. Whether it’s addressing an immediate need, like wedding photography, or preempting future challenges with your expertise, position yourself as a problem solver. This approach naturally attracts clients; your value becomes undeniable, turning clients into your advocates.
Check out my full video. I’ve got more juicy tips there, plus you’ll see me doing my thing in Downtown LA, hunting for that perfect shot. Trust me, it’s not just about boosting your revenue; it’s about getting the respect (and the price tag) your skills deserve.
For more insights on pricing psychology and to see me navigating Downtown Los Angeles in search of the perfect shot, check out my full video. These additional tips can significantly boost your revenues while showcasing your journey as a photographer.
