Fans sit down Sunday night ready to watch live Love is blind reunite and find out if season favorites Tiffany and Brett are really “forever” Netflixown Twitter biological statement. But the streaming giant struggled during its critical moment, unable to deliver the movie in real time to viewers. After about 90 minutes, Netflix stopped broadcasting, instead choosing to record the reunion and liberate, release, free it’s monday afternoon.
“To everyone who stayed up late, got up early, missed Sunday afternoon… we are deeply sorry for the inconvenience caused. Love is blind Live Reunion did not go as we planned,” Netflix said in a statement. tweet. “We’re filming right now and we’ll put it on Netflix as soon as we can. Again, thanks and apologies.” Netflix did not respond to a request for comment on what caused the streaming difficulty.
Netflix interrupted TV—which was already a pretty good thing when it came to live broadcasting—only to bring it back recently, presenting its subscribers with a live show. Chris Rock stand up special March. The move to live content is seen by many as a push to help Netflix set itself apart in the competitive video-streaming arena, especially as the network has taken uncommon steps to increase revenue with how to swear cut down on password sharing. However, live shows are harder to stream when it comes to streaming, and Netflix is far from falling victim to technical hurdles — especially when it comes to on-demand content.
“You could say it’s so famous that failure follows success,” said John Kendall, communications analyst at consulting firm Omdia. Highly anticipated content like the hit reunion show, heavily marketed by Netflix, is what the network needs to stand out for. But the problem can be caused by too many people trying to access the program. “Netflix just had this issue, but they’re not the first, nor will they be the last,” Kendall said.
While broadcast television makes live television look simple, streamers fall behind because they use a different technique. Broadcast sends a signal from one to many. Think of this as a traditional TV or radio signal, then many people tune in by turning on the TV and selecting the channel. But streaming is a unicast series—sending the signal to a single device on demand. That creates more opportunities for things to go wrong, either during content creation, content transmission to servers, or distribution to users, Kendall said. More viewers means more bandwidth. And if streamers don’t anticipate demand, they could run into problems.
Netflix especially faces challenges here, says Kendall, because it has only one way to deliver its content: through the Netflix app on a TV, computer, phone or tablet. Competitors like HBO have followers via the app but also those who use HBO through their cable subscriptions, which helps diversify the way the channel can deliver content at busy times. .
