Earlier today, American electric vehicle (EV) manufacturer Tesla officially announced its expansion strategy into the Malaysian market, by officially introducing the new model. Tesla Model Y.
In a nutshell, three versions of the Model Y are available, standard range RWD (199,000 RM), long range AWD (RM 246,000) and performance AWD (RM288,000). All are available at launch event at Pavilion Kuala Lumpurand will be on display at this location until October 31. According to the company, the first deliveries of the Model Y to Malaysian customers will begin sometime in early 2024.
The Model Y will be joined by another model in the near future, with the company indicating that sample 3 will also be introduced here. While no specific timeline has been given for when this will happen, we understand it could happen before the end of the year.
Aside from electric vehicles, the brand also outlined its plans to grow its business here, with the core elements of setting up offices along with Tesla experience and service centers and establishing the Supercharger network, in line with that. state Ministry of Investment, Trade and Industry (MITi) BEV . Global Leadership Program.
Back in March, the company was announced as the first successful registrant of the program, which allows it to import electric vehicles into the country without the need for a local partner offering a franchise AP.
The brand said it is preparing to set up a state-of-the-art headquarters and service center in Cyberjaya, which will be the central hub for all of the company’s operations, marketing, training, customer support activities as well as vehicle service. The service center will be equipped with advanced diagnostic tools and have a team of highly trained technicians to provide fast and reliable after-sales service to customers.
The company added that it will establish Experience centers in key urban areas across the country. These hubs will serve as interactive spaces for potential buyers to discover and experience the brand’s electric vehicles first-hand, and better understand the benefits of electric mobility.
As for charging infrastructure, significant investment will also be made in establishing a network of Supercharger fast charging stations across strategic locations in Malaysia. Initial, 10 locations was defined, but as pointed out at launch, this was expanded to 12.
The first Supercharger station has been revealed – located in the basement parking area B1 of Pavilion KL, indoor station consisting of eight V3 . turbochargers, each offering up to 250 kW DC fast charging. The units are ready, but not yet operational, awaiting approval from the energy commission (ST).
As a result, the price to charge has yet to be disclosed, although the pricing formula (including idling penalties) will follow the formula seen in other markets where Tesla is already present, such as Singapore. As marked on the bay floor, the turbocharger at this location will initially be for Tesla vehicles only.
According to Tesla’s regional director, Isabel Fan, all of this shows a high level of interest from the brand. “As part of Tesla’s commitment to Malaysia, we have announced a comprehensive development plan for experience, service and support centers and charging infrastructure in the country, all aimed at delivering a seamless Tesla ownership experience. We are committed and excited to help drive a greener and zero-emissions future for Malaysia,” she said.
Meanwhile, MITI Minister Tengku Datuk Seri Zafrul Abdul Aziz said he was pleased that Tesla had chosen Malaysia as one of the destinations to expand their operations in Southeast Asia. He added that the brand’s commitment to sustainable mobility is closely aligned with Malaysia’s vision for a greener future and the 2030 New Industrial Master Plan to promote zero emissions.
“MITI is focused on transforming our investment and industry landscape to not only attract companies like Tesla to help enhance the position of our domestic suppliers in the global value chain, but also to open up new ‘greener’ economic opportunities and create better-paying jobs for Malaysians,” he said.
“Tesla’s presence here will also help enhance Malaysia’s reputation for pro-business and investment
on a global scale and we look forward to welcoming more multinational investors who share our vision of developing more inclusive, balanced and sustainable economic growth for our nation,” he added.
Malaysian Investment Development Authority (MIDA) CEO Datuk Wira Arham Abdul Rahman also praised Tesla’s investment in the country. “Tesla’s decision to choose Malaysia as its expansion destination demonstrates the country’s attractiveness as an investment hub in the region. The development of electric mobility will play a key role in the sustainable development of Malaysia and we believe Tesla will play an important part in this journey,” he said.
LIBRARY: Tesla Model Y Long Range AWD
LIBRARY: Tesla Model Y Performance AWD
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