Taking 30 seconds to record a video of a dog at a shelter could be the key to finding him a home

Before video took over social media, the only frame of reference people had for a dog’s personality was static images or words. Those things convey strong messages, of course, but the right video can make someone feel like they’re actually with the dog, not just watching the dog. That feeling is even stronger if you take advantage of the live video features on Facebook and Instagram.

Remember, it’s great if you can get experts to help you create your videos and there are plenty of people available dedicate their timebut you can easily make video with your mobile phone.

Here are some tips for creating a great social media video:

Shorter is better

Keep the video 60 seconds or less.

Remember your goal

The purpose of the video is to attract users. So focus on the dog’s best qualities. You want people to picture the dog as a pet in their home.

Join the action

Movie dogs interact with people. This could be performing a trick, cuddling, walking or just being silly. Encourage staff and volunteers to record videos of their interactions with the dogs throughout the day.

Show off your Play group Rockstars

Playgroups are a source of joy for the dogs and therefore a source of joy for those who watch the dogs play. They make great videos for social media and help potential owners get to know the dogs.

There is an app for that

Video editing is a breeze these days thanks to a multitude of apps for computers and smartphones. Many of these apps are free or under $5. We like it GoPro’s Splice App.

Be selective with your music

Choose songs that are upbeat, fun, and will resonate with a lot of people. Many video editing apps come with many royalty-free songs.

Live

Upload your videos directly to Facebook and Twitter. Do not link to other websites. In this way, the videos will have a stronger impact.

If possible, share the video on your website and your dog’s Petfinder (or similar) page.

Not up yet

Let people know about your dogs and your whereabouts in real time through live streaming. You can live stream events, playgroups, adoptions, and rich activities.

You can also use live streams as an opportunity for the community to get to know you, and you can guide them through the process. Host a question and answer stream where you answer questions about the dogs in your care and any general questions they may have.

We know the idea of ​​going live can be intimidating, but fear not! If something goes wrong, fix it. Smile and your viewers will laugh too.

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Featured images via Dogs Playing for Life / Facebook