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Sony says Sony is the top mirrorless camera and lens brand in North America


Admittedly, Sony has had a bit of a head start against heavyweights Canon and Nikon, but after several years in the mirrorless game, Sony is still the number one brand for both cameras and lenses. mirror in North America, based on unit value sold. That is according to Sony, who cites data from The NPD Group, a US-based data aggregator that collects point-of-sale data plus online and mobile sales. The data, covering 2021, is not publicly available, but Sony has purchased the dataset and is using it to advertise the achievements of its imaging divisions.

According to its press release on the matter, Sony attributes this to “[t]he succeeds of [its] The full-frame camera lineup, including the Alpha 7S, Alpha 7R, and Alpha 9 series, “besides” the Alpha 7 III, continues to be the #1 best-selling full-frame interchangeable-lens camera family for the fourth year in a row. stock.” The company also says that “the full product line includes 65 different E-mount models marked by [its] The flagship G Master series continues to drive industry growth. According to NPD Group data, a7 Mark IV set a record for the week of December 19-25, 2021, selling more units in a week than any mirrorless interchangeable-lens camera in the past four years.

What Sony doesn’t tell us is, unsurprisingly, how much Canon – known to take the number 2 spot – is catching up. But with EOS R5, R6 and new R3 With the pressure piling up, it’s clear the mirrorless camera wars show no sign of abating.


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PRESS PRESS

Sony Electronics’ is the #1 Mirrorless Camera Brand and #1 Mirrorless Lens Brand for 2021 in North America

2021 marks the 8th year in a row that Sony holds the No. 1 position in the Full-Frame mirrorless camera line

SAN DIEGO, CA – February 16, 2022 – Sony Electronics Inc. – the world leader in digital imaging – continues to lead the industry in bringing mirrorless technology to the world. After a year of introducing innovative products like the Alpha 1, Sony Electronics today announced that it will be the number one mirrorless camera brand and full-frame mirrorless camera brand in 2021. Last year also hit the mark. marks the 8th year in a row Sony holds the #1 spot in full-frame mirrorless cameras. And finally, Sony has also announced that they are the number one mirrorless lens brand in 2021.

The success of the full-frame camera lineup, which includes the Alpha 7S, Alpha 7R and Alpha 9 series, is paramount to Sony’s strong sales numbers. These have been complemented by the popularity of the Alpha 7 III, which continues to be the #1 selling full-frame interchangeable-lens camera for the fourth year in a row. As for lenses, Sony’s full lineup of 65 different E-mount models marked by their flagship G Master™ series continues to drive industry growth.

In addition, newer innovations such as the new Alpha 7 IV have begun to set early sales records. For the week of December 19-25, 2021, the Alpha 7 IV had the highest single-week sales of any mirrorless interchangeable-lens camera in the past four years.

Yang Cheng, Vice President, Imaging Solutions, Sony Electronics Inc., said: “We always listen to customer feedback, drive innovation and create the best tools possible for all. types of content creators”. is our top priority and we are honored that so many people continue to choose Sony to tell their stories and bring their creative visions to life. ”

You can find lots of additional stories and exciting new content shot with Sony products at www.alphauniverse.comSony’s community site to educate, inspire and showcase work from fans and customers of the Sony Alpha brand.

Note:

1. Source: Sony Internal Research, US, Detachable Lens Camera, Sensor Size: Full Frame, Mirrorless Lens, Yearly 2014, Annually 2015, Annually 2016, Annually 2017, Row 2018, Every year 2019, Every year 2020, Every year 2021.

2. Source: NPD Corporation / Retail Tracking Services, USA, Cameras with Detachable Lenses, Mirrorless Detachable Lenses, Dollar Based, Annual 2021. Source: Team NPD/Retail Tracking Service, Canada, Cameras with Detachable Lenses, Mirrorless Detachable Lenses, Dollar Based, 2021 Annual.

3. Source: NPD Group / Retail Tracking Services, USA, Cameras with Detachable Lenses, Sensor Size: Full Frame, Mirrorless Removable Lenses, Annual 2021. Source : NPD Group / Retail Tracking Services, Canada, Cameras with Detachable Lenses, Sensor Size: Full Frame Mirrorless Detachable Lenses, Dollars, Annual 2021.

4. Source: Sony Internal Research, US, Lens and Hat Adapter, Photography accessory type: Prime lens and zoom lens, Lens mount type: Canon EF-M, Canon RF, Sony E-Mount, Fujifilm G, Fujifilm X, Hasselblad , Leica, L-Mount, Nikon 1, Nikon Z, Leica M, January 2021-December 2021.

5. Source: NPD Group / Retail Tracking Services, USA, Detachable Lens Camera, Sensor Size: Full Frame, Camera Series, Based on Units, Annual 2021, Annual 2020 , Every year 2019, Every year 2018.

6. Source: NPD Group / Retail Weekly Tracking Service, USA, Cameras with Detachable Lenses, Digital Lens Type: Mirrorless Removable Lenses, Camera Series, Based on dollars, January 2018 to December 2021.





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