Japanese video game giant Sega has provided an update on its “super game” in Integrated reporting for 2022reaffirmed the company’s commitment to the project and announced it would launch in the fiscal year ending March 2026.
As part of the company’s “long-term goals” report, it was mentioned that Sega is “striving to create a super game”, which will be a “big title” with a global release. . It is “currently developing” the title, and says its “ultimate goal” is to create something revolutionary to attract more users than any other project it has worked on.
According to CEO Haruki Satomi, Sega thinks the project has the potential to reach lifetime sales of 100 billion yen (just over $670 million). Sega hopes to achieve this goal by attracting a large community of players, streamers, and viewers:
“That kind of community expands and further develops the game content, adds value to the game that the developers could not imagine, and creates a broader movement – which can attract a wide range of users. more and increase the presence of the game significantly.”
In another part of the report that mentions this “super game”, IP is worth noting as Sonic the Hedgehog, Persona, Phantasy Star, Total War and Yakuza presented in a section on strengthening existing IP’s global branding.
