Kelsey Riley will join the award-winning Lexington-based marketing agency Cornett as Senior Accounts CEO. Riley will lead the marketing team for Lane’s End Farm. In addition to having an interesting list of 21 stallions, Lane’s End is an Eclipse award-winning breeder and owner, as well as a longtime top sales carrier.
Riley joins Cornett after 10 years with Thoroughbred Daily News, including seven years as International Editor, a role that includes managing editorial content for TDN Europe and traveling to sales and races globally. . Riley graduated from Darley Flying Start (now Godolphin Flying Start) and holds a degree in media studies and journalism from the University of Guelph-Humber in Toronto, Canada.
Riley succeeds Sam Harte, who, after six years with Cornett and Lane’s End, is moving back to his native Ireland to be closer to his family and explore other career opportunities. Harte, who is also a Godolphin Flying Start graduate, will oversee the transition at Cornett through mid-April.
“We at Lane’s End are sorry to see Sam gone,” said Bill Farish of Lane’s End. “For the past six years, Sam has led all areas of our marketing efforts. He and the brilliant team at Cornett have excelled at coming up with innovative ways of communicating with customers and our industry as a whole. We wish Sam the best in the future and have little doubt that he will succeed in whatever he pursues. Kelsey is a very exciting addition to the team. Cornett. She’s very popular with us and we’re looking forward to working with her.”
“I am thrilled to be joining Cornett and having the opportunity to work with and learn from their excellent, award-winning team,” said Riley. “Similarly, Lane’s End is a market leader across every pillar of its business and it would be a privilege to be part of the company’s marketing efforts. Lane’s End is an activity I admire since I started working in the Thoroughbred industry and I look forward to helping achieve my marketing goals.
“I’d like to thank Sue Finley, Gary King and all of my colleagues at TDN for a great 10 years with the company. I’m grateful for the many opportunities at TDN; I would love to work in such a company. highly regarded, widely read publication.”
TDN Publisher and CEO Sue Finley said, “For the past 10 years, Kelsey has been an integral and important part of the TDN family, and while we are saddened to lose her, we are deeply saddened by the loss of her. Looking forward to working with her in her new role at Cornett and wishing her all the best.”
Harte said, “The clients, partners, and colleagues I’ve been fortunate to work with have made my time in Kentucky so memorable. Special thanks to Bill Farish and Kip Cornett for giving me the opportunity. learning from them and so many talented people at Lane’s End and Cornett. I look forward to seeing their continued creativity and wish Kelsey all the best in her new role.”
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