Perodua increases exports by 79% to 1,960 units by 2024 – Alza and Axia just launched in Brunei
Perodua revealed it plans to increase exports by 79% to 1,960 units this year from 1,094 units in 2023. As part of its overseas market expansion, the carmaker recently launched new Alza (AV and H variants) and Axia (AV and G variants) in Brunei on May 3, 2024.
According to Perodua, Alza’s sales target in Brunei is 120 units while Axia’s is 40 units. In terms of price, the Alza retails for 30,900 Brunei dollars (about RM109k) for the AV variant and 27,900 BND (RM100k) for the H variant. Meanwhile, the Axia in AV form is BND21,900 (RM77k) and the G is BND17,900 (RM63k).
The company was exported to Brunei for a whileand by 2024, the company aims to sell a total of 460 units there. The Bezza 1.0LG, also sold there for BND16,900 (RM59k) is expected to account for the majority of sales this year with a target of 300 units. In 2023, Perodua sold 300 Bezza 1.0LG units in Brunei, making the country the highest export market in 2023.
“We predict 2024 will be the first year of export expansion as we are now at a point where the Malaysian automotive ecosystem can meet the growing demand for our vehicles,” said Datuk Seri. me both at home and abroad”. Zainal Abidin Ahmad, chairman and chief executive officer of Perodua.
“Brunei is the first export market where we are expanding without affecting domestic vehicle allocation. In fact, we’ve significantly reduced wait times on most of our popular models and even have back-in-stock on select models. Additionally, our target to increase exports will also provide greater opportunities for our suppliers to increase sales in tandem with demand for spare parts,” he added.
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