202,895 motorcycles and scooters sold by BMW in 2022
BMW Motorrad celebrated a record year in 2022, recording best-ever sales with 202,895 motorcycles and scooters sold, marking a 4.4% increase in 2021. .
That was led by increased sales in Asia and the Americas, with sales in Europe also increasing. Germany remains the manufacturer’s largest market, and the R 1250 GS remains the best-selling BMW motorcycle.
Dr. Markus Schramm – Director of BMW Motorrad
“I would like to extend my sincere thanks to our customers worldwide for the great trust they have placed in us again in 2022. The record results in 2022 clearly demonstrate that the lines are Our products are attractive and our brand is very popular with customers. I look forward to celebrating our 100th anniversary in 2023 with great joy and confidence.”
Sales up 6.7% in Europe to 21,223
Germany saw 24,129 motorcycles and scooters sold for 2022.
21,223 vehicles were sold to the rest of Europe, marking an increase of 6.7%, led by growth in France.
Biggest growth in Brazil up 17.2%
Growth was marked in Asia, up 7.4% in total, most notably in China and India. Sales in China increased 7.7% to 15,404 units, while India saw a strong increase of 40.3%, the highest ever for this market, if still relatively low to reach a total of 7,282 units.
The North American region totaled 20,295 units, an increase of 11%, including 17,690 units in the United States, with a slightly smaller overall increase of 10.4%.
Latin America proved another strong market for BMW Motorrad, with a total of 25,840 units sold, an increase of 17.2%, more than half of which were in Brazil, marking the company’s largest growth market. producer.
R 1250 GS and GS Adventure lead sales
As expected, the BMW R 1250 GS and GS Adventure models led BMW’s sales, with nearly 60,000 units sold in 2022, or almost a third of BMW motorcycles sold.
More than 10,000 S 1000 RR units sold
The S 1000 RR sports car leads the way for four-cylinder models, with more than 10,000 units sold and a total of 23,500 models equipped with four cylinders sold. That is broken down into the S 1000 R (nakedbike), S 1000 XR (extreme sport) and M 1000 RR models.
2023 will mark the birth of M1000R to these four-cylinder services.
Small capacity 310 series is still strong
BMW Motorrad’s entry-level small-power options are also still selling well, with more than 24,000 units sold worldwide, as are the G 310 R (nakedbike) and G 310 GS (adventure) variants. ), marks the starting point for BMW ownership for many motorcyclists.
Nearly 5000 EVs have been sold
BMW’s CE 04 electric scooter also achieved some success in 2022, with 5000 units sold. It’s worth noting that the CE 04 has a pretty hefty price tag in Australia at $23,560, making it almost as expensive as the formidable BMW S 1000 R, or essentially twice the price of the scooter. BMW’s ICE is the C 400 X.
By 2023 – BMW’s 100th Anniversary
Stephan Reiff – Sales and Brand Manager
“Our customers and fans can expect some surprises in 2023 on the occasion of our 100th anniversary. Big events like the BMW Motorrad Days in the summer, great new products like the M 1000 R and several new model world premieres will make this a very special year with lots of highlights. A great backdrop to our aim to create another successful year for BMW Motorrad in 2023 and solidify our leadership in the premium segment.”
