Legendary developer Masahiro Sakurai has put out new videos left, right and center on his YouTube channel Masahiro Sakurai on game making; although we haven’t covered all of them here at Nintendo Life, his latest lesson is an interesting one on how publishers should approach marketing, and it certainly resonated. attract our attention.
While this may seem obvious, Sakurai claims that the game’s marketing – including the title, box art, promotional video, etc. – must match what the game itself has to offer in terms of content and interest. As Sakurai said, “Imagine buying a banana, only to have it taste like an apple”. If publishers try too hard to break expectations and try to mislead potential players, that can backfire dramatically.
With this in mind, we thought it would be interesting for you to comment on a game that you believe has been misrepresented by its marketing. Beyond the top of our heads, Aura 5: Guardian come to think of it, but what about Nintendo? Shout out in the comments below and let’s have a discussion.
