Perodua sold 144,690 vehicles in the first half of 2023, up 13.6% – on track to hit its record sales target of 314,000 vehicles; Bezza tops the charts

Perodua registered 144,690 vehicles in the first half of 2023, which is 13.6% higher than the 127,343 units recorded in the same period last year. Perodua’s two plants in Sg Choh ended the first half of 2023 with 153,813 vehicles produced, up 17% year-on-year.

You wouldn’t guess, but the Bezza was P2’s best-selling model from January to June, with 40,555 units registered. Like there’s still a lot of life in the entry-level sedan, which is popular among e-drivers for its excellent fuel economy and spacious trunk. In second place is the evergreen Myvi with 32,319 units and Axia in third with 28,199 units.

“The higher production and sales performance in the first half of 2023 is due to a better supply of components as well as improved production efficiency at our manufacturing plant. Among the notable improvements we have made include faster processing times from 1.35 minutes to 1.25 minutes at PGMSB,” said Perodua President and CEO Datuk Seri Zainal Abidin Ahmad know.

Tact time is the time it takes to manufacture a car; Lower means higher efficiency and more cars. PGMSB refers to Perodua Global Manufacturing, the newer of P2’s two started production in 2014. PGMSB currently produces Axia, Bezza and Ativa models.

Zainal announced that the Malaysian auto market leader is on track to hit production targets of 330,000 units and 314,000 registered units for the full year, as the company continues to improve its operational efficiency. Note the last part of that statement – internal efficiency, not sales/marketing efforts, as P2 sales are limited only by production. Basically, it sells whatever it can do.

By the way, Perodua sold a record 282,019 units last yeara whopping 48.2% increase in sales in 2021. this year The target of 314,000 units is 11.3% higher. than the record of 2022. That’s some growth.

“Going forward, we expect both volume and sales to continue their upward trend as demand for our vehicles remains stable. For example, our recently launched Axia E was well received and our stock of 2,500 ready vehicles was delivered within 48 hours,” added Zainal, referring to the launch. this car model. Old Axia ‘learning parameters’ with manual transmission.