Olivia Rodrigo performs during the September MTV Video Music Awards in New York City. By Rodrigo SOUR The tour sold out within hours, much to the chagrin of many fans who had followed a successful year for the breakout pop star.
Mike Coppola / Getty Images for MTV / ViacomCBS
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Mike Coppola / Getty Images for MTV / ViacomCBS
Olivia Rodrigo performs during the September MTV Video Music Awards in New York City. By Rodrigo SOUR The tour sold out within hours, much to the chagrin of many fans who had followed a successful year for the breakout pop star.
Mike Coppola / Getty Images for MTV / ViacomCBS
A real “sour” tour.
Almost immediately after the concert tickets of Olivia Rodrigo SOUR Tour opened on Friday morning, many cities sold out tickets due to great demand.
Some fans flocked to the Ticketmaster site, only to find themselves on a waiting list after thousands, while others experienced “technical difficulties”, much to the chagrin of how quickly those days went. sold out.
Rising in demand, breakout pop stars mostly choose to play small venue and ballroom rather than the high-capacity arenas for her debut tour which begins in April.
The male singer’s fans had reason to be hopeful at first. Ticketmaster offers buyers the option of “Verified Fan” subscriptions, a feature the site rolled out to North American buyers last year as a way to stay fluent. ticket hungry bot.
Participants were notified on Thursday night whether they were eligible for the Verified Fans discount. Approved people who have been given an access code will enter them in a Lottery first come, first served.
But even some people who have earned special status are out of luck.
“Verified fans do not guarantee that all verified people will receive tickets” according to Ticketmasterof the website, “but it really leveled the playing field to get more tickets into the hands of fans who were going to see the show.”
However, many fans understand that it also appears to level the playing field for scalds, with tickets now being resell online for a huge profit. On StubHub and other ticket resale sites, prices at some locations are running into the thousands of dollars. In San Francisco, a pair of tickets cost $9,000 each.
Ticketmaster has yet to respond to NPR’s questions about technical difficulties or the Verified Fans process.
The incredible demand for Rodrigo’s much-anticipated tour is not surprising, considering the successful year the “4 Good” singer has had.
Rodrigo topped the charts in January with the release of her debut single, “Drivers License.” This 18 year old girl has continued to break streaming records thanks to SOUR – Her first album, Spotify listed this month is the most streamed album globally in 2021.
Some fans now say they have a solution to what they see as the broken ticket market.
As someone tweeted, “anyone who already has olivia rodrigo in their top artists or featured Spotify songs will automatically become a verified fan with the ticket manager.”
