Meta is developing a ‘healthy running’ Twitter alternative: Here’s what we know

Since Elon Musk took the helm of Twitter late last year, the company has experienced Mass layoffs, payment verification dispute, many technical problems, huge loss of advertising revenue, and a lot of TV series. Experienced users data breach And nasty online quarrels with the company’s CEO.

As a result, millions of users have left Twitter and some are looking for a alternative to the app what was once hailed as a digital town square. Competitors are looking to create their own digital town square and are taking advantage of the chaos at Twitter.

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Meta, the parent company of popular networking apps Facebook, Instagram, and WhatsApp, is in the process of creating its own Twitter alternative, as reported by Cointelegraph. Various publicationsmost recently, by precipice.

The first project was named Project 92. Then we heard Meta called the app Barcelona. Currently, it is reported that P92 is also known as ‘Themes’ and that Meta employees have seen a preview of the application, which will be based on Instagram.

While it will be a standalone application, it will integrate with ActivityPub, a decentralized social networking protocol that also supports mastodons.

During a companywide meeting, Meta’s product manager, Chris Cox, said, “We’ve received feedback from creators and public figures who are interested in having a platform. healthy operation, that they believe they can trust and rely on for distribution,” reported The Verge.

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Coz stated during the meeting that Meta has been in discussions with major celebrities to become early users of Project 92, such as Oprah, the Dalai Lama, and DJ Slime.

At the beginning of March, Meta confirmed communication that the company is “exploring an independent decentralized social network for sharing text updates.” This statement was also made to multiple news outlets, as Meta aims to keep details of the project close to the company.

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Meta says there is an opportunity for creators and public figures to coexist and interact on one platform. Of course, we know that to be true as it was realized 17 years ago by the founders of Twitter.

Here’s what we know about Project 92

According to app researcher, Alessandro Paluzzi, the P92 will be a separate app from Instagram and Facebook, but you can use your credentials on those apps to log into Meta’s new app.

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The app will use your Instagram username as your P92 username, and text posts can be up to 500 characters. The main attraction is that it will be a decentralized social media application, but it is not clear how Meta will achieve and do that.

Decentralized social networks are different from centralized networks because there are many entities that control them. On a decentralized network, there is no single person or organization that operates the network.

Historically, Meta has not been a public proponent of decentralized networks for its social media applications. In fact, the company’s applications rely heavily on walled garden to maximize profits earned from user-targeted advertising and marketing campaigns.

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The wall garden business model is becoming more and more scrutinized by legislators because antitrust laws threaten some aspect of the model’s legitimacy. But creating a decentralized alternative to Twitter has proven to be a challenge.

In November, Mastodon had over a million ex-Twitter users but failed to keep them around. At the height of the platform’s popularity, it posed a real threat to Musk, as he succinctly said ban sharing Mastodon link on Twitter.

However, Twitter’s name and cult following in the industry have kept users on the app despite the severe problems the app has had over the past six months. Maybe Mastodon has too many things on its plate at once, or people are quickly turned off by the application’s sometimes complex, decentralized user experience.

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But at the end of last year, the founder of Mastodon revealed that The company rejected many investment offers from Silicon Valley to maintain the foundation’s nonprofit status. Meta, on the other hand, is a for-profit company and can use that state to move funds and resources into its decentralized platform.

The decentralized platform does not use typical advertising tactics on the social networking platform Web2. Mastodon doesn’t have any ads and it’s not clear how Meta’s platform will make money.

Web3, the next version of web infrastructure, is now promoting the use of blockchain technology to reward customers for participating in exchanges with online vendors. It’s a complex technology that has yet to be widely adopted.

But it would be interesting to see a company that is having a lot of turbulence around questionable advertising methods and sometimes predatory algorithms around a decentralized platform. Can meta thrive on a forum that has no fundamental characteristics of its business?

Also: Quit Twitter? How to join the Mastodon server using the official Android app

Meta could be the first Web2 powerhouse to successfully transition to Web3 technology. So maybe it’s time we move on how to use decentralized social networking platforms.