Mercedes-Benz EQS electric SUV
Mercedes-Benz
Mercedes-Benz And Microsoft is partnering to test the artificial intelligence ChatGPT in cars, available to more than 900,000 vehicles in the United States, the companies announced Thursday.
The luxury carmaker says the emerging technology will be used for audio requests via the “Hey Mercedes” voice assistant, which is expected to greatly expand the capabilities of the system.
Mercedes says an optional beta program for US customers will begin on Friday. Customers can sign up through the company’s app, called Mercedes me, or directly from the vehicle with the voice command, “Hey Mercedes, I’d like to join the beta program.”
“While most voice assistants are limited to predefined tasks and responses, ChatGPT leverages a large language model to dramatically improve natural language understanding and expand topics it can respond to,” the automaker said. said in a release.
Like other industries, Potential applications of ChatGPT in the automotive industry has emerged as a growing discussion. While some, such as common enginesays its autonomous vehicles already use advanced artificial intelligence or machine learning, the Mercedes partnership marking one of the first specific use cases for ChatGPT.
GM earlier this year said it’s exploring use cases for ChatGPT in its vehicles as part of a broader partnership with Microsoft, an investor in OpenAI, the company that created the technology.
Eric Boyd, corporate vice president of AI platforms at Microsoft, said the new integration will increase the ability to command and interact with voice; task ability; and allow follow-up questions, among other things.
“Unlike standard voice assistants that often ask for specific commands, ChatGPT excels at handling follow-up questions and maintaining contextual understanding. Drivers can ask queries complex, or engage in multi-turn conversations, get detailed and relevant answers from the voice assistant,” Boyd wrote in a blog post.
Based on the findings of the three-month beta program and customer feedback, Mercedes-Benz will consider further integrating the technology, according to the companies.
