Think about your customers? shutter
service pandemic McDonald’s pretty good.
more technically incorrect
It suddenly has an even more captive market, willing to pay a little more just to quickly get the familiar dish.
However, soon after, inflationary pressure appeared and prices increased rapidly.
This is a bit annoying for a brand that always claims to represent values. But what can any fast food vendor do to make customers feel a little better?
How about making them believe that nothing bad ever happened? How about finding a fun way for them to get the deals they already get before so many people in the world go astray?
That’s what the Swedish branch of McDonald’s did, with a little tech help.
A campaign called “Offers stuck in time” asks customers to search Google Street View to find real McDonald’s billboards from the olden days — like 2009.
Yes, McDonald’s has indeed taken Street View and used a bit of technical know-how to alter some of the existing billboards and go back in time, to the passing years for the better.
All the customer has to do is calculate what year the deal took place, then go to the Time Trapped Deals website and claim their cheap food.
McDonald’s Sweden Marketing Manager Staffan Ekstam put it like this: “We think resurrecting old McDonald’s offers and allowing ‘time travel’ is a good and exciting idea, especially at a time when pricing is more discussed than ever before. We hope that everyone will have the opportunity to travel back in time and enjoy McDonald’s favorites as 2009 is restarted.”
2009? I remember that. The year Bitcoin was created, the year Circuit City closed all of its fine establishments, and the year Grindr launched.
Do you see? Many times happier, more optimistic.
Oh, the McDonald’s campaign is just marketing, of course. It’s nothing more than a limited time promotion.
But there’s something so exciting about it when a big brand shows the slightest sense that their customers may be suffering a little.
Furthermore, when a the brand decided to be a little smarter and use technology simply and delightfully, one can’t help but give a little admiration.
I wonder how this campaign will fail in the US, where some customers are complaining, such as they were charged $16 for a combo meal.
Surely many people might think, even if they don’t remember it too much, that 2009 must have been a slightly easier, healthier time.
