The International Cricket Council (ICC) will issue the first Invitation to Tender (ITT) for media rights for the next cycle, starting from 2024, on Monday (June 20).
The first ITT will be for the Indian market only, with up to six TV-only, digital-only, or a combination of the two.
For the first time, men’s and women’s rights will be sold separately, and potential partners can bid for 16 Men events (over 8 years old) and six Women events (over 4 years old), totaling 362* and 103 * Matches respectively. Interested parties will be asked to submit bids for the first four years of the men’s events. However, they also have the option to bid for an eight-year partnership.
“International cricket continues to attract huge audiences and that is driving significant interest from broadcasters for ICC events. We have over a billion passionate fans watching the match. globally and they will look forward to seeing the best players in the world compete in cricket for the most prestigious trophies,” said ICC CEO Geoff Allardice.
“Interest in women’s cricket has grown significantly over the past five years and we’ve made a long-term strategic commitment to accelerate that growth and decouple the rights to women’s events. our girls will play a huge role in that.We are looking for a broadcast partner delighted by their role in developing the girls game and securing more fans than ever. can now enjoy it.”
