Everyone look at the electric seat controls of the 1990 Buick Park Avenue Ultra
Today, the 1990 Buick Park Avenue is not exactly a dream car. Many people will happily buy a 1990 BMW Series 7 or Lexus LS400, but Park Avenue? Are not. Most of them have probably been eliminated by this point. But back then, if you wanted to pay Cadillac to buy a Buick, the Park Avenue Ultra was definitely an option.
In case you lost it:
The Buick Park Avenue Ultra starts at $26,218, which sounds cheap, but adjusted for inflation, that’s more than $62,000 in today’s money. Adding the optional luxury package pushed that price to $27,186, or nearly $65,000 today. Even so, it’s still more affordable than its German and Japanese competitors.
Long-lasting quality may not be achieved with the Lexus LS400, but the Park Avenue Ultra certainly gives you a lot of features that are great value for money. It comes with automatic climate control, anti-lock brakes, digital gauges, and GM’s DynaRide suspension. You also get large, comfortable leather seats with 20-way power adjustment for both driver and front passenger.
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Yes, you read that right. Twenty-way power-adjustable seats back in 1990. But the real story here isn’t the seats themselves. It’s the controls themselves. Once you flipped out part of the center console to reveal the controls, you were faced with what I’m sure was a very advanced touchpad for the time. But today, it just looks hilariously dated.
It’s also absolutely incredible. Before today, I never knew I wanted to get behind the wheel of a 1990 Buick Park Avenue, but the Ultra’s got me convinced. I have to experience these seats and use these controls. If one even exists that still works. I have my doubts about that one. But man, how cool would you have looked back in 1990 when you drove your date to the Piccadilly and whipped out your 20-way power seat controls? Sadly, I may never know.