On Saturday, May 7, the leader of the power sports producer BRP and its Can-Am team will proudly take to the streets with female riders in more than 50 communities around the world for the 16th annual International Women’s Riding Day (IFRD). From the US and Canada to Europe, Asia and Latin America, Can-Am employees, ambassadors, dealers and vehicle owners will ride together and celebrate the importance of female riders and those their active contribution to the industry.
This is the third year in a row that Can-Am has become an official partner and supporter of IFRD, and this will be the biggest driving force for the brand. The IFRD partnership is synonymous with Can-Am’s highly regarded Women on the Road program, which addresses barriers to entry for female riders through driver education and mentoring. That program has been incredibly successful, resulting in nearly 38% of Can-Am owners being female, significantly above the industry average of 22%.
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“The open road should be open to everyone. Martin Ethier, Global Marketing Manager at Can-Am On-Road, said. “International Women’s Cycling Day is a celebration of that, and we are proud to be the company’s partners. This year, we’re really globalizing our engagement and we can’t wait to see so many incredible female riders come together to celebrate their shared passion for riding. “
Ahead of IFRD, Can-Am will host Canadian IFRD co-founders and Vicki Gray at its corporate headquarters in Quebec. While there, Gray will have the opportunity to meet and accompany many of Can-Am’s incredible female employees who have inspired and managed the Women of On-Road program.
“It’s great to have the support and participation back from Can-Am as one of the official IFRD partners. I’m really looking forward to seeing the whole team and going together,” Gray said. “Can-Am also goes to great lengths to promote and highlight female riders and make a positive difference for women in motor racing and power sports everywhere. Together, we are making strides in this segment.
A sample of some of the Can-Am IFRD trips taking place on May 7, 2022:
Canada
- In Ontario, Olympic gold medalist and member of the Canada Women’s National Hockey Team, Natalie Spooner, will join TV presenter, Sherry Holmes, for a group trip dedicated to for Can-Am owners.
USA
- In Los Angeles, Can-Am ambassador, actress and model Karrueche Tran will host a trip with Can-Am owners Spyder and Ryker.
- In 28 other cities across the US, the US Spyder Ryders owner group is organizing trips to mark the event.
EMEA
- In the UK, Can-Am ambassador Sophie Morgan will ride a horse Can-Am Ryker join others in the efforts of the day.
- In Lausanne, Switzerland, the Can-Am group based at the BRP office will take to the streets to celebrate.
- In Germany, the Ladies Riding Class community, consisting of about 30 members, will also hit the road for the event.
APAC
- In Sydney, Australia, Can-Am Ambassador, Helen Chik, editor of the popular lifestyle magazine Grazia will ride her Ryker with the others to celebrate the day.
LATAM
- In Puerto Rico, singer-songwriter Calma Carmona will also be taking part in the “GRRRL Ride” event behind the wheel of her Can-Am Ryker.
Can-Am invites all female riders to a “Just Ride” on May 7 to celebrate IFRD with these riders. If you do, use #IFRD2022 to be part of the movement!
Click here to learn more about the Can-Am Women of On-Road program and the brand’s involvement in IFRD. And to learn more about Can-Am On-Road including its lineup, accessories and product specifications, as well as the many programs that empower and support our community of passionate owners, visit please access CanAmOnRoad.com and follow us on social media @canamonroad or join Women of the On-Road Facebook Group currently has more than 13,000 members.
Learn more about International Women’s Ride Day
International Women’s Ride Day is a globally synchronized riding day for women who ride motorcycles and women who are passionate about e-sports. Dubbed “the movement” by participants, its call to action, “Just Ride!” ask women to ride their motorbikes or power sports vehicles on the first Saturday of May every year. Created in 2007 by Vicki Grey, a motorcycling advocate, road biker and racing instructor – with the aim of showcasing and highlighting the diverse range of women who enjoy motorcycling. bowl. Its mission, among them, is to build awareness and equality for women globally across all forms of motorsport and power sports. IFRD also encourages other women to participate in this activity. Events are managed under the umbrella of MOTORESS®.
To learn more, visit IFRD . official website.
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