The vintage-inspired digital camera celebrates Pepsi’s old-school branding. The brand new system is available in a vibrant blue colorway, dons the model’s retro Pepsi ball emblem across the eyepiece, and presents a well-recognized ’80s Pepsi sort font printed alongside the digital camera’s base.
In keeping with Retorospekt’s Artistic Director, Michael Kempen, the Pepsi x Polaroid 600 Immediate Movie Digital camera is modeled after an precise Poloraid launched within the Eighties that’s uncommon to search out however “nonetheless in excessive demand.” This is the reason the corporate prioritized the challenge within the first place. “The continued curiosity yr after yr put this on the high of our checklist of collaborations we needed to carry again,” mentioned Kempen.
Picture Credit score: Retrospekt
