All images Credit Freya Rose
It’s time to take back a tired trope. While entertaining, shoe-crazed shoppers have cast a shadow over the fashion industry long enough. Women don’t want shoes that last a season. Whether they’re bought to sparkle and click on a cobblestone street, or carefully placed on shoe racks with the promise of wearing them for the next big thing, the people who invest in footwear are collectors. fashion manager. So, to be fair, the pieces they collected deservedly be called works of art. This is Freya Rose.
Established in 2010, Freya Rose redefine modern British luxury with their couture shoe designs. Originally known for their delicate bridal pieces and their accompanying gem-studded shoe clips, they have since expanded into more spacious women’s footwear, designed for special occasions — or for those who want to feel special no matter the occasion. Importantly, they have maintained their slow fashion ethos during their 12 years in the industry. With just 50 pairs of shoes released in each new collection, Freya Rose remains compellingly exclusive while advocating ethical practice.
Iconic mother-of-pearl collection
Of course, their signature collection is Mother of pearl. Created and hand-cut by artisans in Bali, sparkling pearls are delicately inlaid into the heels of their satin shoes. As the only gemstone made from living things, pearls are associated with femininity, sensitivity and creativity.
Freya Rose embraces this powerful symbol with some playful incarnations; the platforms are called Bonnie, Gigi sandals and Martina low block heels, to name a few. Offered in luxurious ivory or sparkling champagne, the pair you receive is guaranteed to be truly unique. After all, every pearl was crafted long before it reached human hands, and was first shaped by the natural world. It is this strong nature – of femininity, of nature – that empowers those who wear these iconic pieces.
Who is Freya Rose?
High-end shoe designer and CEO, Freya Rose
Freya Rose’s story begins with her mother, Dr. Barbara Tipple. A world-renowned jeweler, you can find her exceptional collections at the Barbara Tipple Goldsmiths store across from The Ritz, London. Before that, however, there was Barbara Tipple in Southsea. Living above this shop, Freya spends her after-school hours admiring and absorbing her mother’s work. With a childhood associated with sparkling gems and inspiring craftsmanship, it’s no surprise that Freya went on to pursue a degree in Shoe and Accessories Design at London College of Fashion.
It was at university that her creative aspirations began to take shape among Freya Rose’s current clients. Working closely with her stepfather (a master jeweler), Freya’s final piece is the prototype for her signature collection, a successful marriage between jewelry that defines her past. and design high-end shoes that will shape her future. Freya’s passion for ethical practice also had a say here for the first time, as her accompanying thesis explored the serious ethical issues of the diamond trade in the Kalahari Desert.
Today, her brand remains steadfast in its commitment to working with families instead of factories. By avoiding large-scale production, Freya Rose ensures that generations of skilled artisans are supported as well as ensuring the durability of the works she designs. Claiming a lifespan of over 5 decades when properly cared for, Freya Rose collections are sure to become coveted heirlooms.
An elegant and sophisticated shoe brand
With the help of the Prince’s Trust Business Program, Freya Rose was able to turn her creativity and talent into a sustainable business. Since then, it has grown into a beloved British brand that designs luxury accessories and high-end jewelry alongside an iconic collection of high heels. Although her first capsule bridal jewelry collection was launched in 2016, it will not be until the 2021 collection that she will reach heights that were previously unthinkable. During a visit to Wolverhampton in May 2021, Kate Middleton was photographed wearing Freya Rose’s Small Circle Freshwater Pearl Earrings. This remarkable royal reputation has since earned Freya Rose appearances in Vogue, The Independent and Grazia.
Catherine, Princess of Wales wears Freya Rose earrings
However, the Duchess of Cambridge isn’t the only celebrity to have a crush on Freya Rose. Kate Moss has sported the Kate Petite handbag on three separate occasions, the most recent being her trip to Rome in 2021. Rihanna wore sparkling Aurora champagne heels for her 2019 Fenty Campaign. she and British singer-songwriter Pixie Lott debuted the Helena heel – a figure that combines chic with mirrored accents – at the 2017 Brit Awards.
For Freya Rose, this year has been a great year. The brand has already begun a partnership with luxury department store Harvey Nichols, as well as expanding into the global market with their franchises in Barcelona and Vienna. With 70% of their sales now generated in the US, it’s no surprise that their custom designs have managed to appeal to people everywhere. However, Freya’s coronation achievement is a cause close to her heart. After becoming an investor in the Prince’s Trust, she raised money for the foundation and returned to her roots with a formal gala event, held at The Queen’s Hotel in Southsea earlier this month this.
What’s New in Freya Rose: Regal Collection 54
New collection ‘Regal 54’ by Freya Rose revel in the freedom of a post-lockdown world with a blast from the past. Inspired by the decadence of Tudor fashion as well as the vibrant parties of the former Studio 54 disco nightclub, this stunning collection contains Freya Rose’s favorite heel: Cher Verde. Emerald green sparkly suede heels with gold reflectors and abalone shell at the heel, Cher Verde add vibrant color and glamor to any outfit. For an everyday approach to period elegance, choose Zahra Noir heels or Jasmine Noir boots that combine pearlescent panels with classic black leather and suede.
Released alongside the Regal 54 is Freya Rose’s latest statement jewelry collection, ‘Woven for Women’. Made of 22 carat vermeil gold, these designer pieces are hand crocheted using expert East Indonesian craftsmanship. Only a handful of artisan jewelers can still complete this particular weave, each piece — from sparkling amethyst bangles to exquisite gold cuffs — a precious time capsule. Once again, Freya Rose proves itself as a brand that celebrates bold and direct femininity, the idea of the collection being to weave ‘while light, delicate and feminine… such strength, reflects how women are stronger when they are together’. 5% of profit earned from each purchase has been committed to women-focused campaigns.
With a compelling storyline, exquisite craftsmanship and unwavering commitment to ethical practice, My Freya Rosea brand of British heritage is being conceived. Having recently received royal acclaim, the future of Freya Rose is sure to be one to watch, as the brand enters the global market for the first time.
Posted by Dea Jusufi
