APM celebrates 40 years with Collection Yummy.
Writing in partnership with Dmitri Sharov
It’s quite common for a girl to steal and wear her boyfriend’s clothes, so what’s stopping a man from doing the same? Recently, many in the fashion industry have questioned whether the divide between men’s and women’s fashion should continue as genderless and unisex trends are increasingly in the spotlight. This trend is especially evident among younger generations, especially Generation Z, who are rewriting established gender norms. Genderless fashion gives them the freedom to wear whatever they want. For brands, by creating gender-neutral products, they are making the most of both worlds. The trend has recently made its way into jewelry as handbags and jewelry are two items that can be worn by both sexes without any adaptation; in the end, a body is just a body and jewelry is just an ornament, so why should there be a difference? For clothing and footwear it is much more difficult to achieve because sizing affects gender equality.
APM Unisex Designs
A well-known European fashion jewelry brand APM Monaco, which recently celebrated its 40th anniversary in the jewelry business and is very popular with European and Asian audiences, began conquering American customers three years ago. five. It is also known for blurring the line between men’s and women’s jewelry. APM Monaco has stores in New York, California, Florida and Texas, more than 400 stores worldwide, and also offers its kaleidoscope line of products online, ranging from 40 to 50 new Jewelry pieces each month. That is made possible due to the brand’s unique rich manufacturing experience. Before starting the retail business, APM has been producing high-end jewelry for luxury brands in France and Europe since the 1980s. The highest manufacturing standards distilled for more than four decades, The creativity of APM designers and a keen sense of trends have made APM Monaco an outstanding fashion jewelry brand. The brand’s 45% repeat customer rate at its brick-and-mortar stores in the US and Canada is a testament to that. All told, in the US, APM has captured the hearts of both young and older audiences and has also made great strides towards gender-removing collections.
APM Unisex Jewels worn by racing driver Charles Leclerc
The brand’s design diversity, variety of styles, trends, and general appeal of the brand appeal to both genders. Male audiences have shown a growing interest in APM products by trying on jewelry items in the brand’s stores.
APM Boutique in Florida – 701 S Miami Ave, Miami
As the brand’s global appeal continues to grow, offering both women and men a new sense of style and fashion, check out APM’s American website for newcomers and ideas.
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