A gallery assistant wears an Oculus Quest 2 virtual reality (VR) headset to view House of Fine Art’s (HOFA) Metaverse gallery in front of digital artwork “Agoria, _{Compend-AI- M}_ 2022 #16” during a preview in Mayfair, London, UK, on Thursday, November 10, 2022.
Hollie Adams | Bloomberg | beautiful pictures
According to a new survey from Piper Sandler published Tuesday, virtual reality is no longer popular with American teenagers.
While 29% of teens polled owned a VR device – compared with 87% owned an iPhone – only 4% of headset owners used it on a daily basis, the investment firm found, and 14% use them. weekly.
Also, teens don’t seem interested in buying the upcoming VR headset. Only 7% said they plan to buy a headset, compared to 52% of the teens asked who are unsure or not interested.
The survey results show that virtual reality hardware and software have not yet attracted the public though billions of dollars invested in technology from Big Tech firms and some cheap headphones on the market. Teens are often seen as early adopters of new technology, and their interests can provide a preview of the direction the industry is going.
“For us, indifferent usage demonstrates that VR is still in its ‘early days’ and these devices are less important than smartphones,” wrote Piper Sandler analysts.
The survey also shows that VR is struggling to gain traction when Apple report prepares to announce its own headphones as soon as this year. The survey shows that it can have a hard time convincing potential customers.
Facebook Mother Meta It is also expected to release a new virtual reality headset later this year. Its Quest 2 headset, released in 2020, has so far led the market in sales, but shipments declined last yearaccording to analysts.
Piper Sandler’s Adolescent Research surveyed more than 5,600 teenagers in the US in February.
