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Why Australia is an important market for Hyundai


hyundai n was first established as a division of the Korean carmaker in 2012 and since the introduction of its first road car in Australia in 2018, it has grown steadily.

Speaking at a recent media event for new Hyundai Ioniq 5WonderHyundai vice president N Till Wartenberg said Australia was a “very important market for us” where “there are a lot of passionate drivers”.

In the five years Hyundai has offered race-ready N Line and sporty N Line models in Australia, sales split has increased from 1% to 28.8% of sales since the start of the year. to June 2023.

Local sales of full-fat N models have increased year-over-year since 2020. There are 698 Hyundai N models sold in 2020, 1896 models sold in 2021 and 3899 models sold in 2022.

As of the end of June this year, 2474 Hyundai N models have been sold, meaning that if this trajectory continues it could be another record year for Hyundai’s sportiest models in the region. direction.

Currently, the best selling model N locally offered is i30 sedan WOMEN with 1055 examples on sale this year through the end of June. Next is the i30 N hatch (sales of 610 units), Kona WOMEN (533 sales), and i20N (276 sales).

It’s worth noting that orders for both the i20 N and i30 N models are currently closed, although the Hyundai Australia executive recently announced auto expert a “solution” is coming before the end of 2023.

The Kona N is currently out of stock and there is no confirmation on the next-generation model.

Branching includes sporty-looking Hyundai N Line models, the current best-selling N Line model is Tucson’s N Series with 4932 examples sold this year through the end of June.

Followed by i30 N Line (1819 sales), i30 Sedan N Line (931 sales), Kona N Line (547 sales), plus Sonata N series (163 sales).

Australian buyers seem to be quite fond of the eye-catching Hyundai Tucson N Line, as nearly 46% of local Tucson buyers are opting for the package.

39.5% of i30 Sedan buyers in Australia are choosing the full-fat i30 Sedan N and another 34.8% are choosing the i30 Sedan N Line. This helps the N and N Line variants account for 74.3% of the i30 Sedan’s total sales.

While Hyundai hasn’t announced an N version of the second-generation Kona, it will be offered in N Line form on local petrol and hybrid variants.

The updated Sonata N Line will launch locally in the second half of 2023 and will continue to be the only member of the local mid-size sedan lineup, and the updated i30 Sedan N will launch later this year.

Hyundai N also recently announced its first electric vehicle (EV) model, the Ioniq 5 N, scheduled for a local launch in the first half of 2024.

Sales of the Australian Hyundai N and N Line are as follows:

Year N and N Line Sales Total sales of Hyundai Revenue Share Ratio (percent)
2019 4131 86,104 5.0
2020 3800 64.807 6.0
2021 12,344 72.872 17.0
2022 20,784 73.345 28.3
2023 (June YTD) 10,866 37,707 28.8

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