Why Australia is an important market for Hyundai
hyundai n was first established as a division of the Korean carmaker in 2012 and since the introduction of its first road car in Australia in 2018, it has grown steadily.
Speaking at a recent media event for new Hyundai Ioniq 5WonderHyundai vice president N Till Wartenberg said Australia was a “very important market for us” where “there are a lot of passionate drivers”.
In the five years Hyundai has offered race-ready N Line and sporty N Line models in Australia, sales split has increased from 1% to 28.8% of sales since the start of the year. to June 2023.
Local sales of full-fat N models have increased year-over-year since 2020. There are 698 Hyundai N models sold in 2020, 1896 models sold in 2021 and 3899 models sold in 2022.
As of the end of June this year, 2474 Hyundai N models have been sold, meaning that if this trajectory continues it could be another record year for Hyundai’s sportiest models in the region. direction.
Currently, the best selling model N locally offered is i30 sedan WOMEN with 1055 examples on sale this year through the end of June. Next is the i30 N hatch (sales of 610 units), Kona WOMEN (533 sales), and i20N (276 sales).
It’s worth noting that orders for both the i20 N and i30 N models are currently closed, although the Hyundai Australia executive recently announced auto expert a “solution” is coming before the end of 2023.
The Kona N is currently out of stock and there is no confirmation on the next-generation model.
Branching includes sporty-looking Hyundai N Line models, the current best-selling N Line model is Tucson’s N Series with 4932 examples sold this year through the end of June.
Followed by i30 N Line (1819 sales), i30 Sedan N Line (931 sales), Kona N Line (547 sales), plus Sonata N series (163 sales).
Australian buyers seem to be quite fond of the eye-catching Hyundai Tucson N Line, as nearly 46% of local Tucson buyers are opting for the package.
39.5% of i30 Sedan buyers in Australia are choosing the full-fat i30 Sedan N and another 34.8% are choosing the i30 Sedan N Line. This helps the N and N Line variants account for 74.3% of the i30 Sedan’s total sales.
While Hyundai hasn’t announced an N version of the second-generation Kona, it will be offered in N Line form on local petrol and hybrid variants.
The updated Sonata N Line will launch locally in the second half of 2023 and will continue to be the only member of the local mid-size sedan lineup, and the updated i30 Sedan N will launch later this year.
Hyundai N also recently announced its first electric vehicle (EV) model, the Ioniq 5 N, scheduled for a local launch in the first half of 2024.
Sales of the Australian Hyundai N and N Line are as follows:
Year | N and N Line Sales | Total sales of Hyundai | Revenue Share Ratio (percent) |
---|---|---|---|
2019 | 4131 | 86,104 | 5.0 |
2020 | 3800 | 64.807 | 6.0 |
2021 | 12,344 | 72.872 | 17.0 |
2022 | 20,784 | 73.345 | 28.3 |
2023 (June YTD) | 10,866 | 37,707 | 28.8 |