The Toyota GR Corolla Morizo version Undoubtedly the most distinctive and focused Corolla in history, but is it worth nearly $140,000?
A user in Texas on Owner Toyota GR Corolla The Facebook page shared a photo of paperwork from San Antonio’s North Park Toyota listing the door-to-door price at US$92,707 (AU$138,779).
This is almost double the suggested retail price listed on Toyota’s US website of US$51,520 (AU$77,072) for the Morizo Edition with standard paint and without. accessories, with a shipping, handling, and handling fee of $1195.
It’s also more than the US RRP of a CAR M3, Alfa Romeo Giulia Quadrifoglioor the Dodge Challenger SRT Hellcat Widebody Jailbreak.
It is not clear why the selling price on paper is about $30,000 higher than Toyota’s own RRP. Recently, another agent was seen charging about $20,000 off the list price, so this is not an isolated case.
For context, the Morizo Edition is priced at $77,800 before hitting the road in Australia.
It’s quite common in the US for dealerships to raise prices for new cars in great demand.
While price increases on new vehicles are typically limited to higher than normal delivery charges in Australia, dealers could theoretically classify a vehicle as a demonstration vehicle and make a big price increase.
Toyota Australia has previously said it has enough vehicles to intervene if dealers go over the limit by charging above RRP for new vehicles, although there is little that could stop anyone from selling a copy of the vehicle. demo has gone the low way with the price rising.
However, it did warn that the bigger problem was with car dealership and not its agent.
The Corolla GR are in high demand in Australia, but supply is limited: the initial allocation for Australia includes only 700 GTS models and 25 Morizo Edition examples.
Toyota Australia has taken the unprecedented step of screening potential GR Corolla buyers to ensure these vehicles find legitimate passionate owners and avoid the onslaught of bullies. price cut benefits.
Toyota Australia Sales, Marketing and Franchise Manager, Sean Hanley, says auto expert this early year The brand is asking dealers to be more aggressive in making sure the right buyer gets the car they deserve.
Mr Hanley also said that if a buyer inadvertently got into their system and tried to debunk a highly-anticipated model for a profit, there would be no direct consequence like listing the buyer. black.
“There are no consequences at all, we just hope that we get them into the right hands,” he said, before going on to say that dealers also have their role to play in this game.
“We remind you” [Toyota dealers] about their obligations and the standards by which we operate, very quickly,” he said when asked what would happen if the brand discovered a dealer asking to sell a new car. “We don’t make it public. If anything we believe is harming our brand, we will immediately take action on it.”
Mr Hanley said that while all the measures put in place to try to allocate orders to the right customers had the best intentions behind them, he also said there was no perfect way to do it. that.
“[For GR models] We are doing our best to get them into the hands of enthusiasts. We’re doing our best – it’s not a perfect solution, but we’re doing our best within the legal framework of the country where we operate,” he said.
He had a strong message to potential buyers who might miss out on the first Australian allocation and to any Toyota customers who can’t get what they want when they want it.
“My simple message and Toyota’s simple message to customers is ‘don’t pay!’. Don’t do that. Wait,” he said. “Don’t overpay the retail price for a Toyota.”
