It’s not easy to be Google.
You’ve been there, trumpeting it in front of people, basking in unbelievably large advertising revenue, and literally telling people you’re not doing evil.
But then there’s the internal discontent, the government lawsuits, ChatGPTand the general perception that the company has become a bit sad.
Please don’t worry, Google, I’ll make it a little worse for you.
more technically incorrect
Or rather, TikTok.
The controversial dance entertainment platform has suddenly decided it is more than just a controversial dance entertainment platform.
Also: What is ChatGPT and why is it important? Every letter you consider
Please imagine, it’s a search engine.
How do I know this? Because TikTok recently launch a campaign shows real people using TikTok instead of anything made by Google. Yes, to search everything.
All done very simply. A father is helping his daughter move into a new apartment. He is struggling. This place is not in perfect condition.
So how can immediate improvements be made? No, not by Google or YouTubing, but by TikToking.
Dad and daughter watch TikTok videos on how to wash carpets, how to hang frames, how to refresh a bookshelf, and even how to cook dinner.
Well, the TikTok you think you know isn’t TikTok at all. It’s a TikTok that’s much more useful not only with dance steps, but step-by-step.
In case it’s not clear to you that this is a direct attack on Google’s hegemony — both financially and psychologically — the ad serves as a summary: “Search, learn, perform.”
There is a contact said otherwise.
If for the briefest of moments you think only kids do this on TikTok, the ad dispels that with a sly snort. It’s the father who has the app on his phone. It’s the dad whose TikTok search is the most natural thing in the world.
Also: Want to create better TikToks and Reels? You need one of these ring lights
That’s all pretty troublesome for Google.
But let’s talk about geopolitics for a moment.
Some are concerns about China’s ownership of TikTokthat is real motivationand what happens to the data collected by the company. The U.S. government Also not very satisfied with Google.
It’s hard to know who to trust at the best time.
But now, even if you wanted to refresh your rug, who would you turn to? Not your next door neighbor, for sure.
