Fashion

This science-backed brand is redefining how we age


Invitation letter C/O

Meet invitationA science-backed skin care and dietary supplement brand that is creating premium, advanced anti-aging products that are accessible to the masses.

Unlike other anti-aging brands on the market, Invity believes skin care is more than applying creams to keep your skin hydrated. As a science-backed research company, Invity has been able to build products that not only work, but also work at the cellular level. With vegan, clean and cruelty-free formulas, Invity is doing what we once thought impossible – accelerating our aging process.

I had the pleasure of chatting with Invity CEO Ajish Morris, who is providing us with insights into the brand and how they are redefining the meaning of age through their scientific research. .

Can you share some information about Invity and its brand mission with our readers?

Ajish Morris (AM): As a science-based longevity premium brand, our goal is to redefine the meaning of age. Through our science-based research and discovery, we have unlocked in-depth technologies that help solve the core problem of aging: activating essential metabolic pathways in the body. human cells. When these pathways are activated, they recharge, revitalize and repair human cells, boosting health by leaps and bounds.

Over the past few years, we’ve seen a rise in science-based skin care. Can you share how important it is for consumers to turn to skin care with scientifically proven formulas?

AM: Unlike typical anti-aging skincare brands, Invity prioritizes results and scientific research. With that, we wanted to challenge the expectations of at-home skin care with our technology. Using epigenetics, our scientists develop products like a detective. We invest heavily in R&D and have built an extensive library of ingredients and molecules to help us better understand skin science.

Our core research team is comprised of scientists in various fields of human biology and chemistry. By truly understanding what’s really happening to our skin at the cellular level, we can reverse engineer solutions to replicate results in vitro for human skin.

Consumers expect results, and that’s what we aim to deliver. Our ingredients and formulations are repeatedly tested both in our labs and on volunteers to ensure that they deliver measurable results and visible changes on the body. skin. Our products are also designed to push the limits of what skin care can do without the use of cutlery.

Invitation letter C/O

Can you explain more about Invity’s vertical integration research methodology?

AM: As a vertically integrated science-backed longevity research company, it’s important to us to implement visibility and transparency in all of our processes. Our in-house research team works independently and in partnership with a global network of scientists and doctors to lead science-based discoveries.

These discoveries are then translated into product ideas at our in-house formulation lab. Once these product ideas are tested, stabilized, and validated, we manufacture them in our GMP certified manufacturing facility. Every aspect of the manufacturing process, whether it’s in our in-house lab or our manufacturing facility, is met with rigorous testing, evaluation and quality control to ensure safety. safety and effectiveness of all our products.

The main benefit of being vertically integrated, with our own R&D and manufacturing facilities, is that we can go from research to product in a very short time, so our customers can experience the latest technologies and discoveries in longevity science.

If you were asked to invest in one product in your portfolio, which would you recommend?

TO BE: Invity Youth Instant Filler Activation is an anti-aging innovation that has been warmly received by customers worldwide. Products using non-invasive application can mimic the effect of Botox and fillers – skin lifting effect. It is designed to have an immediate lifting effect on wrinkles with long lasting benefits. Studies have shown that our Instant Fillers can help reduce wrinkles by up to 80% in 28 days.

As a result, Invity has also received international recognition from global media outlets such as Daily Mail, Well+Good and StyleCaster, and is also one of the 20 shortlisted brands according to the Cosmotrends 2022 report. annual. The youth-activated instant filler won Silver at the 2022 Global Green Beauty Awards.

Invitation letter C/O

What’s next for the brand?

AM: We are in the process of completing clinical studies for a full product line that will be released in the next two quarters. We are very excited about the launch of our next product, Youth Activating Invisible Mineral Sunscreen, which is a lightweight and fast absorbing SPF50 & PA+++ 100% mineral broad spectrum sunscreen. At the same time, our lab is working on a proprietary delivery system that will be combined with AI technology to revolutionize the way we use and consider skin care.

Anything else you want to share?

AM: We see research as a community effort, and our global network of scientists develops science-based and proven products. We are committed to creating products that are socially, economically and ecologically responsible. We are also users and advocates of our products, so we expect the best, replicable effects for every formulation and ingredient. It is important for us to implement visibility and transparency in all of our processes. Every aspect of the manufacturing process, whether it’s in our in-house lab or our manufacturing facility, is subject to strict quality control to ensure the safety and effectiveness of all our products. our products. This ensures that the highest standards of safety and quality are met – from the initial research stage until our product reaches the customer.

For more information about the Invitation, visit www.myinvity.com

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