With brands like Jo Loves (founded by perfume royalty Jo Malone) teaming up with boutiques like Zara, street fragrances have shed their sickly sweet reputation and become wildly sophisticated. serious. In fact, you can find a dupe perfume on the high street — or at least something very similar — to today’s most popular fragrances. So you don’t always have to break the budget to expensive smell. Whether you prefer a perfume that smells clean or fruity scent Or want to find your signature fragrance at an affordable price, budget brands H&M, Marks and Spencer, & Other Stories, The Body Shop and Zara are really leading the way in affordable fragrances. more affordable.
To help you find your new street fragrance, I found the best sellers from each store and put them to the test, comparing them and their notes against the more expensive ones. more money. And I have to say, these are the permanent things on my perfume shelf along with my favorite high-end fragrances.