There’s a common myth in the photography community: the correlation between the number of Instagram followers and financial success. This topic is especially relevant for emerging photographers, who can fall into the trap of equating social media popularity with professional achievement, ignoring the multifaceted nature of building a sustainable photography business. This great and important video tackles the topic.
Coming to you from Prince Meyson, this insightful video challenges the widely held belief that a large Instagram following is indicative of a photographer’s financial health. Meyson shares his personal experiences and observations, pointing out that many photographers with significant online presences are not necessarily the ones undertaking lucrative commercial projects. He highlights that some of the most financially successful photographers often have minimal social media activity, suggesting that the key to significant income lies beyond the realm of likes and follows. This perspective is important for photographers just starting out in the professional field, urging them to consider a broader strategy for their career that goes beyond digital diffusion.
Meyson further explains the importance of diversifying your income sources and not relying solely on social media metrics as a measure of success. He gives examples of how photographers can monetize their audiences through selling products like retouching and presets, and emphasizes the importance of pursuing deals Commerce doesn’t always come from online visibility. This advice is invaluable for anyone looking to bridge the gap between online influence and tangible financial success. Meyson’s candid discussion serves as a reminder that a successful photography career isn’t just built on a digital following—it requires business acumen, networking and a diversified income approach. Watch the video above for the full scoop on Meyson.
