Harley-Davidson’s home event
Harley-Davidson will celebrate its 120th anniversary by kicking off the Harley-Davidson Homecoming event and also launched a six-month global challenge, titled “The Road to Harley-Davidson Homecoming Challenge,” to kick off The celebrations begin in 2023.
The inaugural 4-day festival event will take place at multiple locations across the Milwaukee area on July 13-16, 2023 and welcomes racers, enthusiasts and fans to meet at the Milwaukee for a grand annual celebration, filled with music, food and motor-culture.
“We invite everyone, riders, non-racers and fans around the world, to join us in Milwaukee next summer for Harley-Davidson Homecoming, where we will celebrate 120 years of its incredible brand,” said Jochen Zeitz, President, President and CEO of Harley-Davidson. “This will be the first in a series of unforgettable annual events in Milwaukee. Stay tuned for more details in the coming months and we look forward to celebrating with you in 2023.”
To find accommodation options in Milwaukee, visit https://www.visitmilwaukee.org/plan-a-visit/. Camping information and RV parking available at Campground Wisconsin https://www.wisconsincampgrounds.com/. Note that most reservations are not available for booking one year before the event.
The Road to Harley-Davidson Homecoming Challenge
Harley-Davidson has launched “The Road to Harley-Davidson Homecoming Challenge”, where riders and non-drivers worldwide can participate to earn virtual badges, win daily and monthly prizes and Enter the sweepstakes for a chance to win the grand prize of a trip to Milwaukee for a Homecoming event.
The Homecoming Challenge aims to excite riders and non-drivers with an experience that will reconnect owners with their love of riding and enhance interaction with new riders. The challenge lasts for three phrases (each period lasts two months) and there will be new riding challenges and no-track commitments in each stage. The challenge reflects Harley-Davidson’s rich heritage and impact over the years and reflects the riders’ personal relationship with their beloved bikes. It’s all about the brand’s legendary history, while also looking to the future.
Phase one of the challenge – Kickstart the Passion – runs from April 1 to May 31, 2022, and will focus on the beginnings of the Harley-Davidson brand in 1903, serving as the spark. the first of the racers with this brand.
The riding challenge of this stage includes a combination of the Harley-Davidson App and web activities. To participate, customers must:
Download the HD App: Download the Harley-Davidson App from the Apple App Store/Google Play store and start recording their mileage.
Race & Track Miles: Through the App, track every ride they take, regardless of distance. Even a short commute to work can be counted in miles if it’s done on two wheels.
Visit dealers: Sign up at authorized Harley-Davidson dealers for more chances to win.
Go HD Online: Go to www.HD.com/ride and complete weekly and monthly activities.
While the activities here help fill the gap between rides for riders, it also gives non-racers the chance to participate and win prizes.
Through the challenge process, the mileage will go towards the total score of the racer on the leaderboard. No-track engagements help fill the operational void between rides, playing an important role in connecting on a deeper emotional level with riders by providing an outlet for voices and ideas their ant. In addition to mileage-based riding challenges, riders have the opportunity to collect virtual badges and sweepstakes for a chance to win.
The grand prize that Australia and New Zealand entrants will have a chance to win will be a return trip for both to attend the 120th Hometown Celebration in Milwaukee in 2023. You can find things terms and conditions above www.HD.com/ride
Details on future phases of the campaign will be announced at a later date. For more information on The Road to Harley-Davidson Homecoming Challenge, visit www.HD.com/ride
