lancia teased a new concept ahead of its reveal mid-next month during Milan Design Week.
The new concept seems to bear some resemblance to the historic Lancia Stratos with its angular lines and rounded taillights.
The photo only shows the rear left corner of the new concept that Lancia will reveal on April 15.
Last year Lancia revealed Pu+Ra Zero “three-dimensional declaration” concept, that aligns with the company’s plan to go all-electric by 2028.
The concept’s design language previews future models from the brand, which is set to reboot.
A new version of the current brand’s only car, the Ypsilon, was also mentioned at the time of the concept reveal.
Lancia announced three new models will join the automaker’s lineup in 2028, with the brand going all-electric that same year.
The brand now offers its only vehicle, the Ypsilon, exclusively in its home market of Italy. However, the company plans to deliver the new models across the continent.
In 2024, Lancia will release the new generation Ypsilon and include an electric powertrain option for the first time.
The upcoming Ypsilon may feature a Y-shaped front panel and lighting elements similar to the Pu+Ra Zero concept.
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Current Ypsilon
Two years later, in 2026, Lancia will launch its new flagship, which is expected to be a 4.6m-long crossover that could be called the Aurelia.
In 2028, Delta will be reborn. Lancia describes the model as a “muscle and sculptural car with geometric lines” in keeping with the brand’s new conceptual design language.
The new Delta will be 4.4m long and will most likely maintain the hatchback body style.
Lancia says the upcoming model will appeal to “car enthusiasts across Europe”.
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Lancia Plain 1994
Lancia is part of Fiat Chrysler Automobiles (FCA), which merged with Groupe PSA to become Stellantis.
Stellantis is giving Lancia ‘chances of success Stellantis CEO Carlos Tavares said in the next decade with a “ten-year term and 10-year funding to implement the core model strategy”.
The company also said it has big plans for Lancia including opening 100 new dealerships across Europe as it mainly focuses on the European market.
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Lancia’s new logo
The brand is also in the process of developing an online shopping platform. It plans to open 100 dealerships in 60 European cities, but plans to sell 50% of its cars online.
Earlier this year, the automaker announced that it was testing a new dealership experience it called “unique” and “premium.”
Lancia recently debuted its latest logo design that says it will start appearing in Ypsilon 2024.
