The marketing campaign sees The Vivienne encouraging a altering room filled with footballers to carry out self-examinations after a heat bathe to test for something uncommon. The content material shares steering for shoppers on how they will carry out a self-examination and encourages anybody with testicles to carry out common checks.
KP Advertising Supervisor Jenny Blanco Barcia commented on the KP Nuts marketing campaign saying, “We’re extraordinarily proud to be working alongside Movember for an additional 12 months. KP is the UK’s most well-known and finest cherished nut model, and we wish to use our model consciousness to assist increase consciousness of testicular most cancers and get folks speaking as there is usually a stigma hooked up to speaking about it. The Vivienne’s sense of humour and appearances on Ru Paul’s Drag Race UK makes her the proper ambassador to inform folks ‘Whoever you’re, when you’ve bought testicles, test them’ as if caught early, there’s a 95% probability of survival. The marketing campaign goals to coach these with testicles on the significance of checking their nuts, and we encourage our shoppers and retail companions to just do that.”
