The timing also matched Chanel’s Cruise 2023 show, which saw models walk the runway in white two-pieces with rackets slung over their shoulders. Brands Ganni and Sporty and Rich both launched collaborations with heritage tennis supplier Prince this summer, while Tory Burch and Reformation both sold out activewear collections. inspired by their tennis. Not to mention, Zendaya just dropped the trailer for her new movie. tennis-themed movie Challengers to predict wildly. Launching on September 15 in the UK, I expect (read: hope) to see some serious tennis-inspired looks on that promotional tour.
Of course, Wimbledon being very active right now, which has always influenced my desire to play (or at least that seems like where I’m headed), and in that, I’m sure I’m not alone. After all, the contest is a reminder of how classy and timeless one can look in an all-white outfit. But while tennis fashion is clearly in vogue, there’s a depth of history and tradition that makes it come back every summer and proves it’s more than just another fad.
