Steph Curry, Serena Williams among superstar investors in sports company founded by Tiger Woods, Rory McIlroy
TMRW Sports, a joint venture founded by Tiger Woods and Rory McIlroy, has brought together investors from around the sports world, and it’s hard to imagine a more impressive roster. Serena Williams, Lewis Hamilton, Steph Curry, Gareth Bale, Jayson Tatum, Chris Paul, Shohei Ohtani, Tony Romo, Justin Timberlake and Sidney Crosby are all among the long list of people who are supporting TMRW Sports, a “public exploitation” company. technology to build progressive approaches in sport, media and entertainment.”
TMRW is the organization behind the upcoming TGL, an on-screen golf tournament that will launch in 2024 and feature PGA Tour players. If this group of original supporters – represents eight NBA titles, seven F1 world championships, 42 Grand Slams (tennis) and 21 Olympic medals – are any indication that TGL will have a long way to go and plenty of support to find. his position.
“Over the past year, we have assembled a group of investors that will help carry out TMRW Sports’ mission to positively impact the way sport is experienced in the future,” said CEO (and co-founder). established) Mike McCarley said in a statement.
“From the beginning, our plan was to partner with the best in class in every way imaginable, and Tiger, Rory, and I appreciate the support of our team of investors and advisors and this unparalleled ambassador who believes in our vision to harness technology to create progressive approaches to sport. Their union will expand the potential opportunities and fan base for TMRW projects Plus, the many people who share a passion for golf only fuels TGL, their first project. I cooperate with the PGA Tour.”
It’s truly an epic list of investors that Woods, McIlroy and McCarley have put together. What’s interesting is where the company goes from here. Do they expand beyond TGL (which hasn’t launched yet), or do they focus on that for a few years and pour all their resources into that league and push it as much as possible starting January 2024 ?
The introduction of the TGL, built in conjunction with the PGA Tour, was a direct response to the threat posed by LIV Golf. It’s a change from the traditional PGA Tour protocol, in which players can rarely go to televised events in the US without the Tour’s blessing or some sort of compensation (which is one of the Phil Mickelson’s grievances earlier this year and was part of the reason he left for LIV). Instead, this will be a partnership with PGA Tour and an opportunity for star golfers to make money outside of the tournament’s talent pool.
What’s even more fascinating to me is how Woods transitioned from being the greatest golfer of all time to a business magnate. If we know anything about him from the Ryder Cup and the Presidents Cup, it’s that he loves being involved and engaged on a micro level. He prefers to be on the grass than most athletes of his stature. Does that still hold true here, or will he get his hands on this venture?
Regardless of the answer, TMRW clearly has enough power to do whatever it wants for the foreseeable future. While its mission is very broad, it looks like much of that will be focused on the world of golf, which is a great thing given everyone who is currently involved with the company and what they can do. completed together.
