Sony is now the official imaging product supplier for Gannett’s 250 national and local dealers, including USA Today: Digital Photography Review
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| The front view of the USA Today / Gannett Building in McLean, Virginia, the headquarters of the largest newspaper in the United States. Photos and captions of Wikimedia members Patrickneil, is used under CC BY-SA 3.0. |
Sony and Gannett have released a joint press release announcing a new partnership that will see Sony become the supplier of imaging products to Gannett’s photojournalists and videographers. The news comes after a year and a half Related press announced a partnership with Sony as the exclusive supplier of imaging and video equipment.
Gannett, which owns more than 250 national and local media facilities in the United States, including USA Today, will see its image journalists transition into its line of cameras, lenses, equipment Sony audio and accessories. This includes hundreds of professional multimedia journalists who cover more than 10,000 events each year. In a joint press release, Gannett said that its multimedia journalists together produce about two million edited images and thousands of original videos each year for its print and digital publications. .
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| The promotional image highlights Sony’s sport-oriented a9 II mirrorless camera system. |
In addition to providing camera equipment to Gannett employees, Sony will also provide ‘rich product offerings’ as well as ‘on-site live support for photo and video journalists at a variety of key industry events. .’
DPReview spoke with Andrew Scott, Director of News, Video & Image Collection at USA Today, about the partnership.
‘We are working on this [mirrorless transition] For several years now, Scott said, has been exploring whether this is likely to happen. ‘As we continued to evaluate the major camera manufacturers, Sony began to stick with us in terms of the pace of their innovation. […] and we are very impressed with what they bring. ‘
‘As we continued to evaluate the major camera manufacturers, Sony began to stick with us in terms of their rate of innovation’ –
Andrew Scott, Director of News, Video & Image Collection at USA Today
As for what this transition will look like for hundreds of photographers and videographers across Gannett newsrooms, Scott says the transition to Sony will be a multi-year process, given that some elements. First, Scott says many of Gannett’s newsrooms ‘have an inventory of lots of current equipment that is still in good working order, so it’s going to be a process of working through that equipment as it runs out of value.’
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| Kyle Terada / USA TODAY Sports, A9II, 70-200mm, 162mm, 1/[email protected]; 5000asa August 17, 2021; San Jose, California, USA; San Jose Earthquakes goalkeeper JT Marcinkowski (1) made a save against Minnesota United in the first half at PayPal Park. |
Scott says the goal is for every photographer and videographer at Gannett to ‘have at least two cameras and three zoom lenses like the kit provided by the company.’ For photographers and videographers who need specialized equipment, such as specific equipment for documentary or sports photography, Scott says Gannett ‘can supply them with lenses and accessories. supplement to match the work they do.’
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| Grace / Indy Star Necklace, A9II, 70-200mm f2.8, 151mm, 1/[email protected]; 8000asa Monrovia Bulldogs huddle on the field as it rains on Friday, October 29, 2021 at Speedway High School, in Indianapolis. The Speedway Sparkplugs defeated the Monrovia Bulldogs, 12-6, to advance to the Division 2A Finals. |
When asked what specifically captured the deal with Sony compared to other camera makers, Scott said ‘[Sony has] have been in the mirrorless game longer than most of their competitors and have embraced a smaller, lighter, better design philosophy. […] Their cameras are incredibly feature-packed and when we think about what we need from our journalists in the field who are actually digital image journalists, not photographers. your professional or traditional videographer, they need their equipment to be equally adept at both still photography and video capture. ‘ He added, ‘We were also impressed with Sony’s development cycle and their receptivity to feedback; you are seeing [Sony] relatively fast iterations between models, with the new device inspired by feedback from industry professionals. ‘
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As for when Gannett’s photo and video journalists will be able to see the equipment they own, Scott said Gannett is working as quickly as possible to make the transition. ‘Obviously, much of it depends on the budget […] So that’s part of my job – mobilizing resources so we can properly equip our people across the country. ‘
Press Release:
Sony Electronics Becomes Camera Supplier to NETWORK TODAY Gannett of USA to Equip Journalists from USA TODAY and over 250 additional stores with Sony Imaging products
X November 2021 – SAN DIEGO, CA – Sony Electronics Inc., the global imaging leader, and Gannett Co, Inc., the US operator of TODAY’s NETWORK with more than 250 national and local media facilities including US TODAY, today today announced that Sony will become the supplier of image products for Gannett photographers and video journalists.
The award-winning news organization will provide its team with access to a wide range of Sony imaging products, including the Sony Alpha 1 and FX series of cameras and the G Master™ line of interchangeable lenses. The rollout of Sony’s imaging toolset for Gannett will begin immediately in select markets.
Gannett’s Pulitzer Prize-winning content touches the lives of more than 150 million people every day. Their team of photo and video reporters has more than 500 professionals covering over 10,000 events annually, producing nearly two million edited images and thousands of original videos each year.
“Visual storytelling is an important part of our organization nationally and locally,” said Bruce Odle, President of Imagn, Gannett’s in-house imaging agency and sports broadcast service. media, as well as through sports content. “We are excited to bring Sony’s innovative equipment to our journalists to enable them to capture moments and emotions in new ways to complement the compelling stories of TODAY. KEEP.”
In addition to product distribution, Sony will support Gannett with extensive product offerings and live onsite support for photo and video journalists at many of the key industry events.
“We are extremely excited to partner with Gannett, one of the largest news organizations in the world with an unparalleled commitment to delivering multimedia news and creating digital content,” said Yang Cheng. , Vice President of Imaging Products and Solutions Americas at Sony Electronics. “GANNETT’S NETWORK TODAY is an innovative and respected news brand that preserves local journalism and reinvents national news. We are honored that they have chosen to equip their talented image journalists with Sony imaging products and are confident that it will enable them to capture, communicate and share stories in new ways. that they never had before. ”
