Photo portfolio platform Zenfolio acquires website building platform Format: Digital photography review

There was a big shake up in the 360-degree panorama of the photo site. Zenfolio announced today that it has acquired Arrangement, a large marketplace and website building platform based in Canada.

Zenfolio has been providing Software as a Service (SaaS) business solutions to photographers since 2006. Format has been around since 2010. With today’s acquisition, Zenfolio is positioned as one of the offerings. The most comprehensive for photographers and artists.

“We have the utmost respect for the Format brand, its employees and community, and the business they built,” said John Loughlin, CEO of Zenfolio. ‘This combination will expand the capabilities and services offered to our respective customers.’

Lukas Dryja, Format CEO and Co-Founder, added, ‘Since creating Format, we’ve cared deeply about our community and our team. Partnering with Zenfolio is a huge opportunity for both. The Format community will benefit from Zenfolio’s extensive technology offerings while Zenfolio customers will have access to world-class design and tools to showcase their work online. ‘

The acquisition format continues Zenfolio’s ongoing efforts to re-imagine and reposition its offerings. Zenfolio recently unveiled a new cloud-based technology platform that uses artificial intelligence and machine learning to help photographers run their businesses. In August, Zenfolio revealed ProSuite, a new all-in-one business solution for professional photographers.

However, Zenfolio and Format will work side-by-side from now on, retaining their respective employees and subscription bases. It’s unclear what Zenfolio’s long-term plans for Format are.