Fashion

Rolex Announces Pre-Ownership Certification Program


Bob’s Watch

Market for the best used luxury watches has never been bigger, and the scoring is even more appealing: Rolex has just announced that it will certify used “Rollies” for the first time.

That means, among other things, watches that have been used for more than three years will now come with a two-year international warranty and they will also come complete with a certified used seal from Rolex.

Bob’s Watch

In the program, Rolex makes it possible for consumers to purchase used watches that the brand itself has certified as genuine. In order to preserve and maintain its existing products, the brand warrants watches for a lifetime of at least three years with the exact same quality criteria to which all Rolex products are subject. player. Once authenticated, the company’s used products will receive a two-year international warranty, which will remain in effect from the date of resale within the Rolex network.

Bob’s Watch

Bob’s Watch CEO and founder Paul Altieri sees it as a commendable nod to the booming enthusiasm for vintage timepieces.

“I think overall, it’s a positive confirmation for the secondary market for used Rolex watches,” Altieri said.

Bob’s Watch

Official dealers will display a signed Rolex Certified Pre-Owned plaque and each product will have a Rolex Certified Pre-Owned seal certifying its status as a used watch. accuracy. Additionally, retailers will send an official warranty card at the time of purchase, confirming the authenticity of the watch.

“Rolex watches – new or used – should only be purchased from Official Rolex Retailers who are authorized to sell and care for Rolex watches,” the company said in a statement. statement.

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